Tag: personalization

March 27, 2023

Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a […]

March 13, 2023

Anyone who shops online has probably at some point fallen victim to “inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends […]

March 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. To top that off, differentiation approaches in retail that have been around for ages, […]

February 23, 2023

The AI revolution is here, and customers already expect to benefit from the convenience it promises to deliver. Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not […]

February 16, 2023

A lack of planogram compliance and ineffective localization continues to complicate the merchandising process. Further exacerbating these challenges is the proliferation of shopping channels, more digitally adept shoppers and those shoppers’ rapidly changing preferences, according to a recent study from […]

February 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. Whether it’s retail bank branches that look more like cafés, Main Street wealth management and insurance agency […]

February 9, 2023

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics. Cell phones had just entered the scene, the internet was […]

December 14, 2022

Lids has adapted its LidsHatDrop.com online concept of selling limited-edition goods into a brick-and-mortar store, returning to the 29-year-old company’s roots in brick-and-mortar retail. The retailer’s new store in the Queens, N.Y. neighborhood of Jamaica, an area known for its […]

August 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. Unless a shopper knows exactly what they’re looking to buy, […]

August 16, 2022

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become […]

June 7, 2022

Upon first glance, the ease of a search engine seems obvious. You arrive at a website, type a word or phrase into the search bar, and get exactly what you were looking for. Right? Maybe not. That tried-and-true process has […]

May 3, 2022

Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. […]

April 15, 2022

The COVID-19 pandemic exacerbated the many issues affecting brick-and-mortar stores: retailers large and small closed a record-breaking 12,200 stores in the U.S. in 2020. But not everybody lost. The clear winners in retail were organizations that had invested in new […]

December 17, 2021

Recommendation algorithms help connect customers to products they need or want to buy. They also increase visibility to promotions and, in some cases, make shopping more fun. They have also, in some cases, crossed serious ethical lines that have damaged […]

December 16, 2021

In order to compete with Amazon, brands and retailers are turning to print-on-demand manufacturing. This process, also called cloud manufacturing, emerged over the past decade and is beginning to revolutionize the supply chain industry. Driven by the explosive growth of […]

December 6, 2021

The future of retail came quicker than anticipated, and the global pandemic put retailers in survival mode. In just the last two years, the shift toward digital transformation has radically accelerated — and the pace is not slowing down any […]

November 23, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry. What’s the hottest gift on American wish lists this holiday? Fulfillment. And […]

November 4, 2021

Despite the hardships of coronavirus, a quarter (24%) of U.S. retailers consider COVID-19 to be a catalyst for positive business change, according to research from Emarsys. In a survey of 350 U.S. retailers, Emarsys found that these respondents believe they […]

October 18, 2021

As superheroes continue to wow us with their skill, fortitude and ingenuity to protect and defend, it makes us think about the superpower click-to-brick retailers need to call on to protect their hard-won, valuable market share from competitors and the […]

October 14, 2021

You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging […]