Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — Apple has tightened privacy regulations and both Firefox and Safari do not support third-party cookies. Google has also announced that Chrome will stop supporting third-party cookies by the end of 2023.
