Despite the hardships of coronavirus, a quarter (24%) of U.S. retailers consider COVID-19 to be a catalyst for positive business change, according to research from Emarsys. In a survey of 350 U.S. retailers, Emarsys found that these respondents believe they would have “gone out of business” without ecommerce driving sales while physical stores were forced to shut. A further 23 percent say they have successfully identified new revenue-driving opportunities for their businesses during this testing time.
