Upon first glance, the ease of a search engine seems obvious. You arrive at a website, type a word or phrase into the search bar, and get exactly what you were looking for. Right?
Maybe not. That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. Importantly, this subtle shift has enormous implications for businesses.
A few years ago, you might have needed to type an exact brand name, product, color and size to end up with your desired result. Now, most of us don’t feel the need to follow that formula.
