The future of retail came quicker than anticipated, and the global pandemic put retailers in survival mode. In just the last two years, the shift toward digital transformation has radically accelerated — and the pace is not slowing down any time soon.
The retailers leading the way, for now, are the ones that were already looking ahead for new ways to stand out against their competitors and engage with their hyper-connected customers. Yet, even those retailers can’t get comfortable if they want to stay ahead.
