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75% of Shoppers See Positive Potential for AI, so Retailers Must be Ready for an AI-Driven Future

February 23, 2023

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The AI revolution is here, and customers already expect to benefit from the convenience it promises to deliver. Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it.

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. Additionally, 48% of consumers would interact with AI more frequently if it would make their customer experience with a brand more seamless, consistent and convenient.

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