Category: Others

July 10, 2019

EMarketer’s revised forecast of smart speaker shopping indicates that U.S. consumers are gradually growing more comfortable with the idea of using voice commands to research products and make direct purchases. Smart speakers are most effective at marketing digital goods like […]

July 2, 2019

NRF’s research suggests that consumers are starting to adopt retailer’s technological innovations, including self-checkout, mobile payments and BOPIS. However, retailers still have a way to go before achieving greater satisfaction among customers. In addition to improving features and review searches […]

June 20, 2019

In April, employees of Stop & Shop, a grocery chain in New England, went on strike for eleven days. However, there was one notable exception. Marty, Shop & Shop’s newest employee, continued his work in the stores’ aisles. Marty is […]

June 19, 2019

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]

June 17, 2019

Allowing outside developers onto Amazon’s platform is yet another step in the company’s efforts to captivate a younger market. The company introduced the Amazon Echo Dot for children, complete with a suite of kid-focused content, apps and skills, in April […]

June 10, 2019

Mountain Hardwear’s app was designed for outdoor enthusiasts who have shopped for gear online and wondered, “How big is that?” While other shopping apps may put apparel on various models, shoppers must feel confident the gear sold by Mountain Hardwear […]

June 7, 2019

In our online retail world, data exists on every consumer, thanks to their browsing habits and social media use. According to Pew Research Center, 69% of American adults are using Facebook, and 74% of those users log in daily, meaning […]

June 5, 2019

While AR try-ons have been gaining steam as a key part of marketing beauty products, the technology’s arrival on Amazon has the potential to bring AR trials to a significantly wider audience than previous deployments to date. With more consumers […]

May 29, 2019

Retail robotics are no longer science fiction. Automation is increasingly infiltrating the store, the warehouse, and the road as retailers pivot their strategies to become more customer-centric and to handle the inventory and fulfillment needs of today’s omnichannel orders. “Retailers […]

May 23, 2019

Artificial Intelligence (AI) is making its way into the retail industry in a big way. If you haven’t caught up with AI and all its capabilities, AI, at its core, focuses on making machines intelligent, or capable, of solving problems […]