Category: Others

November 22, 2019

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]

November 8, 2019

Hilfiger’s move toward digital design could give it an edge in an apparel market that’s been plagued by slumping sales and bankruptcy filings. The brand is putting considerable resources behind its broader digital shift, after opting to close two prominent […]

November 7, 2019

UPS has officially made its first dollar delivering prescription drugs to CVS customers’ doorsteps via commercial drones. UPS’ subsidiary UPS Flight Forward (UPSFF) and CVS Pharmacy completed their first “revenue-generating” drone delivery of a medical prescription from a CVS pharmacy […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]

November 1, 2019

Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put […]

October 24, 2019

The report suggests that voice-activated and voice-enabled devices will play a growing role in e-commerce. Last year, an eMarketer report predicted that voice commerce through smart speakers would reach $2.1 billion in 2018, and 74.2 million U.S. consumers were expected […]

October 16, 2019

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy exclusives in […]

October 11, 2019

Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from […]

September 27, 2019

Dash Replenishment continues to grow, with Amazon focusing on reducing a barrier to using many “smart” items: not having the necessary refills ready when the item beeps or flashes to ask for them. Dash Buttons, which allowed customers to purchase […]

September 11, 2019

McDonald’s has entered into an agreement to acquire Apprente, an early stage leader in voice-based, conversational technology. The agreement marks a bold step for the massive fast food chain as it continues to advance employee and customer facing innovations while […]