Category: Others

July 7, 2020

Instagram has partnered with Time Out to host a two-day virtual live-streamed festival designed to support small independent retailers. The virtual festival, running from July 9 through July 10, will be streamed via Instagram Live promoting businesses in both New […]

June 29, 2020

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ […]

June 23, 2020

For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or a viable, valuable engagement and sales touch point. However, recent announcements from Amazon, Apple and Google regarding their efforts to help manage […]

June 15, 2020

Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see them in context. They could lie down on that mattress. It wasn’t a problem if customers opened that […]

June 2, 2020

Pinterest’s new Shop tab in its Lens visual search tool gives mobile marketers a way to showcase their products in Product Pins when consumers are most ready to buy. Eighty-three percent of Pinterest users have bought products based on brands […]

May 11, 2020

In a world of social distancing amid COVID-19 concerns, retail has been turned upside down. Most physical stores have been temporarily shuttered as they strive to protect their employees as well as their customers. When things finally go back to […]

May 6, 2020

One of the biggest questions facing retail as we move toward a post-pandemic landscape is whether the consumer behavior changes that we’ve seen during the pandemic will continue for the foreseeable future. While the future’s predictability is at an all-time […]

March 12, 2020

With Siri, Alexa and Google voice assistants, help is just a command or question away. The convenience with such technology should, in theory, be appealing to consumers. Research suggests not so much. Though consumers think voice technology is useful, they’re […]

March 9, 2020

Burberry, 1-800-Flowers.com and ASOS recently became the latest retailers to infuse augmented reality (AR) into their apps to help online customers make more informed purchase decisions. Burberry partnered with Google Search technology to enable consumers to use their smartphones to […]

February 24, 2020

Amazon is planning to launch a new chain of grocery stores complete with high-tech automated “microfulfillment” centres to streamline online-order picking. Online orders will be fulfilled by robots in a dedicated hidden space on the perimeter of its new chain […]