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Can loyalty programs ease supply chain blues this holiday season?

November 23, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry.

What’s the hottest gift on American wish lists this holiday? Fulfillment. And while companies won’t be able to resolve all the product shortages, retailers can tap their loyalty programs and their data insights to help members avoid out-of-stocks.

Well run loyalty programs include three features that can help them beat the IOU holidays blues:

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