As superheroes continue to wow us with their skill, fortitude and ingenuity to protect and defend, it makes us think about the superpower click-to-brick retailers need to call on to protect their hard-won, valuable market share from competitors and the crosshairs of COVID: Unified Commerce.
What Unified Commerce is and What it’s Not
Unified commerce brings all of a company’s customer encounters under a single technology umbrella that consolidates the consumer experience and integrates it with operational activities. This single platform optimizes every consumer interaction with data-inspired insights about in-store and online browsing and buying, web and social messaging and commerce, CRM, point-of-sale, personalization, fulfillment, inventory, supply chain and more.
