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Unified commerce: the superpower to drive innovation

October 18, 2021


As superheroes continue to wow us with their skill, fortitude and ingenuity to protect and defend, it makes us think about the superpower click-to-brick retailers need to call on to protect their hard-won, valuable market share from competitors and the crosshairs of COVID: Unified Commerce.

What Unified Commerce is and What it’s Not

Unified commerce brings all of a company’s customer encounters under a single technology umbrella that consolidates the consumer experience and integrates it with operational activities. This single platform optimizes every consumer interaction with data-inspired insights about in-store and online browsing and buying, web and social messaging and commerce, CRM, point-of-sale, personalization, fulfillment, inventory, supply chain and more.

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