In the shifting tides of retail, the prominence of Retail Media Networks (RMNs) has surged, signaling a new dawn of digital marketing within the retail sector. This rise is anchored in the growing imperative for first-party data acquisition as traditional third-party data sources face increasing privacy constraints. Retailers, sitting atop vast amounts of customer insights, have found a new currency in this data, powering targeted advertising opportunities that brands covet for their precision and impact.
