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Tag: retail


Customer Experience, Point of Purchase, Retail Types, Stores

What the holidays could do to department stores

December 9, 2019

Via: Retail Dive

Department stores once owned the holidays, staging celebrations that seemed above the sales hustle while simultaneously making the season lucrative for themselves. These days the holidays own them. Department stores aren’t alone in their dependence on the fourth quarter; the […]


Customer Engagement, Customer Experience, Retail Trends

Macy’s launches SoGifted shop to highlight female entrepreneurs

December 6, 2019

Via: Retail Dive

Macy’s is leveraging its investment in b8ta with the SoGifted launch. The retailer was one of multiple investors that made up a Series C funding round totaling $50 million. Back in October, the startup also announced that it was transitioning […]


Others, Tech

Increasing Retail Sales with Data Analytics

November 26, 2019

Via: Independent Retailer

Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is […]


Customer Experience, Point of Purchase, Retail Trends

Half of shoppers would give up low online prices for personalized service

November 4, 2019

Via: Retail Dive

Young millennials and Gen Z shoppers are a major area of opportunity for retailers with brick-and-mortar locations this holiday season. Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than […]


Others, Retail Trends, Tech

AR tops list of tech that makes users view a brand as innovative, study says

November 4, 2019

Via: Retail Dive

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]


Others, Retail Trends, Tech

Three Black Friday marketing automation workflows that create lifelong customers

November 1, 2019

Via: Retail Dive

Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put […]


Editorial

Beginner Tips for Better Social Media Photos

October 19, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


E-commerce, Retail Types

Navigating Retail’s Porch Pirate Problem

October 15, 2019

Via: Independent Retailer

Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and […]


E-commerce, Retail Types, Stores

What To Know Before Going From Online to Brick and Mortar

October 8, 2019

Via: Independent Retailer

Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own […]


Customer Experience, Editorial

How to Align Your Social Media and Content Marketing Strategies for Success

September 26, 2019

Via: Sofia Allende

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]