Tag: retail

December 9, 2019

Department stores once owned the holidays, staging celebrations that seemed above the sales hustle while simultaneously making the season lucrative for themselves. These days the holidays own them. Department stores aren’t alone in their dependence on the fourth quarter; the […]

December 6, 2019

Macy’s is leveraging its investment in b8ta with the SoGifted launch. The retailer was one of multiple investors that made up a Series C funding round totaling $50 million. Back in October, the startup also announced that it was transitioning […]

November 26, 2019

Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is […]

November 4, 2019

Young millennials and Gen Z shoppers are a major area of opportunity for retailers with brick-and-mortar locations this holiday season. Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]

November 1, 2019

Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put […]

October 19, 2019

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]

October 15, 2019

Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and […]

October 8, 2019

Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own […]

September 26, 2019

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]