Universal Standard did a soft-pilot of Fit Liberty in 2017 with limited styles. Today, Fit Liberty includes denim, workwear, outerwear, dresses, athleisure and other designs.
“While size fluctuation is a normal part of life, we don’t think it should dictate how you shop,” Polina Veksler, co-founder and CEO, said in an email. “So with Fit Liberty, we’re removing these limitations and empowering the customer to invest in premium garments that fit exceptionally well in real-time, without the expectation of weight fluctuation compromising style preference, comfort, quality, or finances. No more buying pieces that are too small or too big just in case. No more purchasing fast fashion because you’re afraid of investing in great clothes that may no longer fit in a few months.”
