Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process:
Venturing into Untapped Markets
While some markets are already reaping the benefits of RMNs, some regions have yet to fully embrace this trend. This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.
