You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other personalized elements.
Unboxing videos are a major aspect of this trend, where a product spokesperson, customer, or social media influencer receives a package and records the process of opening and unpacking its contents. The brand whose items are inside then gains invaluable recognition as the recipient describes the experience of receiving and unboxing their product.
