Category: Customer Engagement

November 5, 2018

Thanks to its perk-heavy Prime membership, Amazon has long enjoyed an edge over legacy retailers because those customers get free two-day shipping. But rivals, which already have something of an advantage during the season because they have so many stores, […]

November 2, 2018

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

October 15, 2018

You work hard to deliver great customer experiences. Yet, most customers say service is getting worse. Here’s what they hate most – and how you can do better. A full 55% of customers in an Empathica Inc. study said they […]

October 11, 2018

For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online […]

September 19, 2018

Toys R Us faced heavy competition from mass merchants and Amazon for years leading up to its disastrous 2017 holiday season and subsequent liquidation. Its failure opened a $1.3 billion hole in the domestic toy market, into which retailers of […]

September 14, 2018

The power of free giveaways is especially strong among younger demographics, as 75% of Gen Z survey respondents and 60% of millennial respondents said free giveaways were likely to turn them into repeat customers. Yet, consumers don’t want to trade […]

August 30, 2018

“We believe there is a shift in fashion that is creating demand for newness and variety,” said Hillary Super, president of apparel and accessories at Anthropologie Group on the company’s May first quarter earnings call. The fashion group’s primary customers, […]

August 29, 2018

Target has been investing in its retail technology since last year and it seems those changes are starting to resonate with shoppers. The big box retailer broke both traffic and comparable sales records in its latest quarter. “At the beginning […]

August 10, 2018

Major beauty brands have added AR to their marketing mix to engage consumers through mobile tech, promote new products and drive online sales of products that typically require physical try-ons and sampling. By partnering with Facebook, L’Oréal could see an […]

July 13, 2018

What started out as an unmissable bargain for parents with small children across the UK, US and Canada, quickly escalated into turmoil when Build-A-Bear’s latest product promotion received an unprecedented response. US company Build-A-Bear Workshop has made headlines over the […]