Category: Customer Engagement

Customer Engagement, Customer Experience

Has there ever been a better time to build or kill customer loyalty?

August 7, 2020

Via: RetailWire

The novel coronavirus pandemic has been a time of testing for all retail businesses. It has also been a period of great opportunity for retailers to show long-standing and new consumers that they are there for them at a time […]

Customer Engagement, Customer Experience

Redefining Retail Through the Customer Gateway

August 5, 2020

Via: Retail Info Systems News

The customer journey, especially in retail, is highly unpredictable. In the earlier days, retail meant brick-and-mortar stores to customers. With the advent of the Internet, companies like Amazon brought the trend of online business and gave brick-and-mortar stores a big […]

Customer Engagement, Customer Experience, Loyalty Programs

How Retailers Can Stay Connected with Customers in Lockdown

July 30, 2020

Via: Independent Retailer

With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more […]

Customer Engagement, Customer Experience

Email Marketing: How to Engage With Customers From a Distance

July 13, 2020

Via: Lightspeed POS

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

Customer Engagement, Customer Experience

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

July 10, 2020

Via: Retail TouchPoints

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

Customer Engagement, Customer Experience, Point of Purchase

Holiday Shopping Meets Social Distancing: How to Prepare for Retail’s Busiest Season

July 2, 2020

Via: Independent Retailer

A recent Bloomberg article predicts that even though the U.S. economy is set to reopen soon, the peak shopping season could be filled with “lumps of coal.” This is a festive metaphor that no retailer wants to hear. However, after […]

Customer Engagement, Customer Experience, FMCG products, Retail Types

How can grocers hold onto their new most valuable customers?

July 1, 2020

Via: RetailWire

It’s long been argued by Target, Walmart and other retailers that their most valuable customers shop in both their stores and on their websites. If that’s true for other retailers that sell groceries, then recent research shows that the ranks […]

Customer Engagement, Customer Experience

Fake reviews 136% more likely to make online shoppers buy poor quality products

May 29, 2020

Via: Charged

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

Customer Engagement, Customer Experience

Direct-To-Consumer Brands Are Finding New Ways To Engage With Customers

May 20, 2020

Via: Forbes

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]

Customer Engagement, Customer Experience

Walgreens launches ‘order ahead’ service for drive-thru shopping

May 7, 2020

Via: Retail Dive

Now that the coronavirus outbreak has placed a focus on essential retailers, the drugstore chain stated that it’s also uniquely positioned to service customers because of its broad network of drive-thru locations. As Walgreens leans on its drive-thrus, other retailers […]