Top

Category: Customer Engagement


Customer Engagement, Customer Experience

Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

May 31, 2023

Via: Retail TouchPoints

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. The key is to remember that […]


Customer Engagement, Customer Experience

Immersive Tech for Classified Ads can Increase Online Sales

May 26, 2023

Via: Retail TouchPoints

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for […]


Customer Engagement, Customer Experience

Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

May 24, 2023

Via: Retail TouchPoints

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are […]


Customer Engagement, Customer Experience

What Retailers get Wrong about Tourists

May 19, 2023

Via: Retail TouchPoints

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every […]


Customer Engagement, Customer Experience

5 Tips to Improve Retail Pay-Per-Click Results

May 18, 2023

Via: Retail TouchPoints

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a […]


Customer Engagement, Customer Experience

How to Get the Most Out of Retail Media Networks

May 17, 2023

Via: RIS News

Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]


Customer Engagement, Customer Experience

Will Self-Checkout Tip Prompts Prompt a Tip Backlash?

May 10, 2023

Via: RetailWire

Customers may not be comfortable with payment solutions automatically prompting them to leave a default tip of 20 percent, 30 percent or more when they pay at restaurants and bars after interacting with a server. Now as payment solutions with […]


Customer Engagement, Customer Experience

Shoppers Seeking Comfort and Self-Expression Will Smash the Piggy Bank for a Splurge Purchase

May 10, 2023

Via: Retail TouchPoints

Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom is that unnecessary “splurge” purchases are on hold. But Deloitte’s For Consumers, Splurges Aren’t Just Lipstick report found that 77% of global […]


Customer Engagement, Customer Experience

Digital Marketing Tactics for Uncertain Times

May 8, 2023

Via: Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research […]


Customer Engagement, Customer Experience

Implementing Sustainable Design Strategies in the Retail Environment

May 3, 2023

Via: Retail TouchPoints

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are […]


Customer Engagement, Customer Experience

Will Big Lots and The Container Store Make Bed Bath & Beyond Coupons Work For Them?

April 28, 2023

Via: RetailWire

Bankrupt Bed Bath & Beyond is no longer accepting its own coupons, but Big Lots and The Container Store are. Axios reports that the two retail chains want to attract Bed Bath & Beyond’s customers with temporary deals to get […]


Customer Engagement, Customer Experience

Customers Care About Sustainability, so Show them how Ecommerce Delivers

April 27, 2023

Via: Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon […]


Customer Engagement, Customer Experience

11 Mother’s Day Marketing Ideas to Implement in Your Retail Business

April 21, 2023

Via: Lightspeed

Unless you’ve been doing business under a rock lately, then you know that Mother’s Day is only a few weeks away. And while it isn’t as huge as the Christmas holidays or the back-to-school season, Mother’s Day is still considered […]


Customer Engagement, Customer Experience

Is It Good Business to Allow Associates to Break or Bend Rules for Customers?

April 17, 2023

Via: RetailWire

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee. “Customers clearly […]


Customer Engagement, Customer Experience

The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

April 17, 2023

Via: Retail Dive

Are you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe […]


Customer Engagement, Customer Experience

How to Drive Wine Sales in 2023 with Digital Marketing

April 13, 2023

Via: Retail TouchPoints

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn […]


Customer Engagement, Customer Experience

Why Are Retail Customers So Angry?

April 10, 2023

Via: RetailWire

Forty-three percent of Americans have publicly voiced their displeasure about their most serious product and service problem, up from 35 percent in 2015, according to the 2023 National Customer Rage Survey. The survey of 1,000 U.S. adults from Customer Care […]


Customer Engagement, Customer Experience

Ikea launches As-is service online

April 7, 2023

Via: Retail Dive

The As-is program is part of Ikea’s larger effort to work on sustainability. The company, which wants to become a circular business by 2030, piloted a buy back and resell program in Philadelphia in the summer of 2021 and shortly […]


Customer Engagement, Customer Experience

Online or Offline Sales? Why not Both?

April 6, 2023

Via: Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. While online sales of cars have improved thanks to companies like Carvana and Vroom, most people still want a test drive to kick the tires, as the […]


Customer Engagement, Customer Experience

Retailers can Encourage Responsible Use of BNPL with These 3 Methods

April 5, 2023

Via: Retail TouchPoints

Buy Now, Pay Later (BNPL) solutions have exploded in popularity, with a staggering growth rate of 1000% since 2019. So far, this payment method has made it easy for millions to purchase nice-to-have items such as the latest iPhone, trendy […]