Category: Customer Engagement

April 19, 2021

Returns may be primed for change. Returns have always played a part in retail operations, as companies strive to make them painless in the name of customer service. The pandemic has sped everything up, though, including e-commerce, which heavily contributed […]

April 8, 2021

Last year brought many unexpected challenges for both retailers and consumers alike. Shopping patterns drastically changed, most likely for the long run, as well as the products that customers were looking for and needed. Amid all of these changes and […]

April 6, 2021

Returns in the retail industry have always posed a challenge. A report from Statista estimated 2020 return delivery costs at $550 million, up 64% since 2017. Those are just costs incurred by the purchaser, which do not include the processing, […]

April 6, 2021

We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products […]

April 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This […]

March 31, 2021

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question […]

March 26, 2021

The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage […]

March 24, 2021

E-commerce live streaming in China is a massive industry. Coresight estimates that live commerce GMV in China will reach $305 billion this year, and research firm iResearch predicts that it will account for 15% of total e-commerce sales, up from […]

March 19, 2021

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%, according to NPD Group. Haircare was the only category to see a minimal rise (+3%) year over year. […]

March 18, 2021

H&M has launched a new personal styling app for men, using machine learning to offer users unique curated suggestions from its entire catalogue. ‘Sorted by H&M’ is now available to download on iOS devices only, using both human stylists and […]