Category: Customer Engagement

October 11, 2019

Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

September 30, 2019

Despite all the competition for consumer attention in search engines and social newsfeeds, it’s actually much easier now to get foot traffic in your retail store through online marketing than ever before. But how do you translate people finding your […]

September 27, 2019

Everyone wants to improve the customer experience, but many don’t know where to start. This guide will help. More than 80% of companies expect to compete in their market mostly on the basis of the customer experience, according to Gartner […]

September 5, 2019

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, […]

August 26, 2019

You’re great at promoting your products or services. But someone is better. Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get […]

August 23, 2019

Target is beginning to see the impact of its same-day digital fulfillment services. The retailer’s same-day services consist of in-store pickup; drive-up, now at more than 1,550 stores; and same-day delivery through Shipt. The three combined accounted for more than […]

August 20, 2019

Getting traffic to your website is the first step in owning an eCommerce business. What you really need is to convert those visitors into customers. While that sounds straightforward, it can also be challenging. From the sheer number of competitors […]

August 16, 2019

The impact of digital was first felt by retailers through the evolution of online shopping over the past decade. In conjunction with this the retail industry witnessed the ubiquitous adoption of smart devices by consumers. However, due to many practical […]

August 6, 2019

Some companies squander opportunities to build better B2B customer relationships. Here’s where they go wrong, plus five steps to enrich yours. B2B relationships have more potential for loyalty and growth than B2C relationships, which are more transaction-focused. In B2Bs, sales […]