Category: Customer Engagement

December 6, 2019

Anyone who touches the customer experience can drive loyalty with one powerful skill: rapport-building. When you can build and maintain rapport with customers, you ensure they’ll come back, buy more and possibly send other customers to you because of basic […]

December 3, 2019

Most retailers share the goal of driving more in-store foot traffic, but what good are more customers if you aren’t selling more during peak hours? Whether it’s through cross-selling and upselling, promotions or just flat-out amazing customer service—selling more during […]

December 3, 2019

What items make an environmentally sustainable gift? According to Lazy Turtle, a Naples, Florida, clothing and accessories retailer that donates a portion of the proceeds to marine life charities, holiday gifts don’t have to include toys. For the upcoming holiday […]

November 25, 2019

Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still […]

November 19, 2019

Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot […]

November 18, 2019

Fourth quarter of 2019 is a make it or break it time for many retailers. This has been a record year for store closures. Credit Suisse recently said 7,600 stores have shut their doors — the highest in the index’s […]

November 12, 2019

With the holidays right around the corner, you’re probably busy preparing seasonal promotions and stocking up on your most popular items. 2018 holiday sales grew by 2.8% over the previous year, and the National Retail Federation forecasts an even larger […]

October 29, 2019

Etsy offers curated selections by category, occasion, or stylistic theme, but those efforts combined with its search feature may not be enough to entice consumers — or sellers, for that matter. The marketplace has faced criticism that it’s packed with […]

October 22, 2019

Raise your hand if you’d like to improve your retail store’s sales. Whether you’re looking to build on the positive momentum or trying to fix a dip in sales, you’re in the right place. We reached out to retail experts […]

October 11, 2019

Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from […]