Category: Customer Engagement

February 22, 2019

Subscriptions and memberships provide price and convenience for shoppers, and retailers benefit because those customers are likely to turn to those businesses when they need or want to buy something. The poster child for this phenomenon — shepherding customers into […]

February 14, 2019

Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize […]

February 5, 2019

Visuals are increasingly important for engaging consumers, especially as people are spending more time on their smartphones. As the Intent Lab research shows, visual search is closely linked to search engines and social media platforms where consumers are relying more […]

January 23, 2019

The Feedvisor report underscores how marketers are embracing and finding value in Amazon’s advertising offerings, as the site provides the opportunity to reach a vast audience of shoppers at different points during their shopping sessions. The finding that almost half […]

January 8, 2019

Ensuring safe delivery and preventing theft are important steps in increasing orders per customer for Amazon. In a 2017 survey, 31% of respondents reported having a package stolen in their lifetime, according to the Shorr Package Theft Report. 53% reported […]

December 26, 2018

The holiday season is a stressful time for everyone, including shoppers and employees. It’s inevitable that every retailer will have an upset customer at some point during the holiday season. No matter what the cause of the complaint, it’s essential […]

December 24, 2018

Customers want the most convenient ways to get answers and solutions. Working with fellow customers inside a brand or customer community can be the most convenient way. In fact, brand communities can give customers a more practical and fun way […]

December 13, 2018

It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed […]

December 5, 2018

Apparel and accessories retailer Michael Kors has selected to pilot Aptos ONE, cloud-native, Aptos, Inc.’s microservices-based retail platform. With Aptos ONE, Michael Kors will benefit from technology that allows customer transactions to be processed anywhere on locally resilient mobile devices […]

November 16, 2018

The Gift Globe and Gift Finder features are helping Macy’s, Lowe’s, Kohl’s and Etsy reach consumers with interactive and personalized holiday shopping experiences and reach Pinterest’s more than 250 million users with gift suggestions that can be purchased easily while […]