Category: Customer Engagement

May 9, 2022

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the […]

May 3, 2022

Amazon has pushed back against government plans to force websites to tackle fake reviews by saying ministers should exercise “caution” when devising laws to hold sites to account when they host fake reviews. The ecommerce giant has long been plagued […]

April 22, 2022

Every time someone interacts with a brand, it’s an opportunity to build trust, deliver value, and ultimately, drive growth. But as customer expectations for seamless ecommerce experiences increase, it can be difficult and expensive to scale the quality and quantity […]

April 19, 2022

As a retailer, you know just how important good reviews are. From feedback on social media to reviews on your site, good ratings help promote your business to potential customers who need a little convincing. Of all the types of […]

April 19, 2022

The government is issuing new legislation and reforms to help protect consumers as it clamps down on fake reviews, online rip-offs and rogue traders. The reforms, announced by the government on Wednesday 20 April, will clamp down on fake reviews […]

April 1, 2022

Consumers are being unintentionally ignored by businesses via social media or messaging apps, according to a new report from Sinch. The research reveals that 89% of people want to initiate and reply to two-way conversations with businesses, via multiple mobile […]

March 30, 2022

By now, you’ve probably realized how important social media is for your business and how it can improve customer engagement, help generate high quality content, and even drive online sales. But there’s another big reason why you should be focusing […]

March 29, 2022

Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioral science have taken great […]

February 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Today’s shopper now expects […]

February 8, 2022

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. But if we learned anything from 2021, it’s that the […]