Category: Customer Engagement

December 13, 2018

It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed […]

December 5, 2018

Apparel and accessories retailer Michael Kors has selected to pilot Aptos ONE, cloud-native, Aptos, Inc.’s microservices-based retail platform. With Aptos ONE, Michael Kors will benefit from technology that allows customer transactions to be processed anywhere on locally resilient mobile devices […]

November 16, 2018

The Gift Globe and Gift Finder features are helping Macy’s, Lowe’s, Kohl’s and Etsy reach consumers with interactive and personalized holiday shopping experiences and reach Pinterest’s more than 250 million users with gift suggestions that can be purchased easily while […]

November 5, 2018

Thanks to its perk-heavy Prime membership, Amazon has long enjoyed an edge over legacy retailers because those customers get free two-day shipping. But rivals, which already have something of an advantage during the season because they have so many stores, […]

November 2, 2018

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

October 15, 2018

You work hard to deliver great customer experiences. Yet, most customers say service is getting worse. Here’s what they hate most – and how you can do better. A full 55% of customers in an Empathica Inc. study said they […]

October 11, 2018

For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online […]

September 19, 2018

Toys R Us faced heavy competition from mass merchants and Amazon for years leading up to its disastrous 2017 holiday season and subsequent liquidation. Its failure opened a $1.3 billion hole in the domestic toy market, into which retailers of […]

September 14, 2018

The power of free giveaways is especially strong among younger demographics, as 75% of Gen Z survey respondents and 60% of millennial respondents said free giveaways were likely to turn them into repeat customers. Yet, consumers don’t want to trade […]

August 30, 2018

“We believe there is a shift in fashion that is creating demand for newness and variety,” said Hillary Super, president of apparel and accessories at Anthropologie Group on the company’s May first quarter earnings call. The fashion group’s primary customers, […]