Category: Customer Engagement

September 23, 2022

Many young adults are aspiring to become social media influencers as a career, although the income potential remains questionable. A survey of 1,000 Gen-Zers in the U.S. taken in late July from Highervisibility found just over 27 percent plan to […]

September 22, 2022

Searchspring, a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution is designed to help retailers tailor their emails to make product discovery easier and extend personalization beyond their site in […]

September 16, 2022

Inflation fears are lingering as retailers approach the holiday season, with 79% of consumers saying their finances are a concern and 62% expecting their living costs to increase even further in the next six months, according to EY‘s Future Consumer […]

September 15, 2022

Huge crowds, long lines and crazy stampedes are things of Black Fridays past. Nowadays, more and more shoppers are flocking to ecommerce sites for the best deals. In fact, global ecommerce sales are expected to top $5.5 trillion in 2022 […]

September 15, 2022

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors […]

September 9, 2022

Today, it’s more difficult than ever for e-commerce brands and retailers to connect with customers, especially when the cost of doing business is on the rise. The escalating cost of acquiring and retaining customers means that increasing customer lifetime value […]

September 8, 2022

Cappasity has launched Mertsy SDK, a mobile digitizing solution designed to help classifieds include immersive content production inside their apps. The solution can integrate the capturing and displaying of 3D product images directly into retailers’ mobile apps and websites. The […]

September 6, 2022

Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online […]

September 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. Despite this rapid growth rate, there are indications of a major credibility gap when it comes to influencers’ […]

August 23, 2022

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

August 22, 2022

Despite rising inflation and gas price fluctuations, consumers remain optimistic and eager to shop. For retailers, revenue goals hinge on their ability to steer in-transit consumers to their doorsteps, elevating physical stores as key touchpoints in the omnichannel customer journey. […]

August 18, 2022

Marketing your business is a critical part of operating a store. Advertising helps you attract new customers and keep them coming back for more. From organic content marketing to influencer activations and window displays to print and digital ads, retailers […]

August 17, 2022

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram, TikTok comes onto the scene and now you need to learn a whole new set of content creation […]

August 17, 2022

Retail CMOs have seen a rough few years, even before the impacts of the pandemic set in. In the first couple months of 2020, six retailers had named new CMOs or laid off existing ones in a reshuffling of the […]

August 16, 2022

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become […]

August 9, 2022

As the fall season is rapidly approaching, shoppers are on the lookout for fun events and festivities. Given the welcoming shift to social activities ramping up this year with a decrease in pandemic anxiety, savvy retailers have superheaded the re-emergence […]

August 2, 2022

No matter the retail category, customers’ expectations for seamless experiences is greater than ever. According to Harvard Business Review, prior to COVID, the majority of retail shoppers (73%) were utilizing a multitude of digital and physical retail touchpoints during their […]

July 29, 2022

With the new era of retail increasing shopper expectations, delivering a flawless in-store customer experience has never been more critical. Adopting item-level radio-frequency identification (RFID) technology ensures customer service is elevated to new levels in order to remain relevant within […]

July 25, 2022

Many grocers find numerous advantages in emphasizing digital coupons. The digital shift, however, may be limiting access to coupons to technologically-challenged older and lower-income Americans. Edgar Dworsky, a consumer advocate and founder of Consumer World, checked more than 50 supermarkets […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]