Category: Customer Engagement

May 31, 2023

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. The key is to remember that […]

May 26, 2023

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for […]

May 24, 2023

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are […]

May 19, 2023

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every […]

May 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a […]

May 17, 2023

Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]

May 10, 2023

Customers may not be comfortable with payment solutions automatically prompting them to leave a default tip of 20 percent, 30 percent or more when they pay at restaurants and bars after interacting with a server. Now as payment solutions with […]

May 10, 2023

Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom is that unnecessary “splurge” purchases are on hold. But Deloitte’s For Consumers, Splurges Aren’t Just Lipstick report found that 77% of global […]

May 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research […]

May 3, 2023

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are […]

April 28, 2023

Bankrupt Bed Bath & Beyond is no longer accepting its own coupons, but Big Lots and The Container Store are. Axios reports that the two retail chains want to attract Bed Bath & Beyond’s customers with temporary deals to get […]

April 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon […]

April 21, 2023

Unless you’ve been doing business under a rock lately, then you know that Mother’s Day is only a few weeks away. And while it isn’t as huge as the Christmas holidays or the back-to-school season, Mother’s Day is still considered […]

April 17, 2023

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee. “Customers clearly […]

April 17, 2023

Are you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe […]

April 13, 2023

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn […]

April 10, 2023

Forty-three percent of Americans have publicly voiced their displeasure about their most serious product and service problem, up from 35 percent in 2015, according to the 2023 National Customer Rage Survey. The survey of 1,000 U.S. adults from Customer Care […]

April 7, 2023

The As-is program is part of Ikea’s larger effort to work on sustainability. The company, which wants to become a circular business by 2030, piloted a buy back and resell program in Philadelphia in the summer of 2021 and shortly […]

April 6, 2023

There are some products consumers will never feel entirely comfortable buying exclusively online. While online sales of cars have improved thanks to companies like Carvana and Vroom, most people still want a test drive to kick the tires, as the […]

April 5, 2023

Buy Now, Pay Later (BNPL) solutions have exploded in popularity, with a staggering growth rate of 1000% since 2019. So far, this payment method has made it easy for millions to purchase nice-to-have items such as the latest iPhone, trendy […]