Category: Customer Engagement

August 7, 2020

The novel coronavirus pandemic has been a time of testing for all retail businesses. It has also been a period of great opportunity for retailers to show long-standing and new consumers that they are there for them at a time […]

August 5, 2020

The customer journey, especially in retail, is highly unpredictable. In the earlier days, retail meant brick-and-mortar stores to customers. With the advent of the Internet, companies like Amazon brought the trend of online business and gave brick-and-mortar stores a big […]

July 30, 2020

With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more […]

July 13, 2020

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

July 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

July 2, 2020

A recent Bloomberg article predicts that even though the U.S. economy is set to reopen soon, the peak shopping season could be filled with “lumps of coal.” This is a festive metaphor that no retailer wants to hear. However, after […]

July 1, 2020

It’s long been argued by Target, Walmart and other retailers that their most valuable customers shop in both their stores and on their websites. If that’s true for other retailers that sell groceries, then recent research shows that the ranks […]

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

May 20, 2020

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]

May 7, 2020

Now that the coronavirus outbreak has placed a focus on essential retailers, the drugstore chain stated that it’s also uniquely positioned to service customers because of its broad network of drive-thru locations. As Walgreens leans on its drive-thrus, other retailers […]