Category: Customer Engagement

January 15, 2021

Nike’s mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to […]

January 13, 2021

Many luxury brands will have been relieved to leave Covid-ravaged 2020 behind. After all, the personal luxury goods sector shrunk for the first time since 2009 with sales back to their 2014 levels. But this depressing statistic masks a happier […]

December 21, 2020

Procrastinators rejoice: Target has extended its same-day delivery and order pickup deadline to 5 pm on Dec. 24. The retailer also has added nearly 8,000 new Drive Up pickup spaces at its stores and assigned more associates to same-day services, […]

December 17, 2020

As advertising dollars have shifted from traditional media to digital platforms run by retailers, consumer product brands have speculated that there is a ‘halo effect’ happening – boosting sales far beyond the online retailers where the brand is advertising their […]

December 4, 2020

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times more expensive than retention. Having these two numbers in mind (and knowing that 80% of your actual profits […]

November 23, 2020

Walgreens is the latest drugstore giant to promise its customers access to Covid-19 vaccines once available as large chains and independent pharmacies prepare to do their part to address the pandemic. Drugstore chains are beginning to ramp up marketing of […]

November 18, 2020

Target on Wednesday reported fiscal third-quarter earnings that easily outpaced analysts’ estimates as the discount retailer won market share by turning shoppers’ pandemic habits into lasting gains. The company said it grabbed market share across all of its core categories, […]

November 16, 2020

Staying competitive in the new reality is like a giant question mark for most retailers. Industry experts seem to agree that it’s not about just a simple act of selling something anymore — it’s about offering a gratifying and preferably […]

November 12, 2020

Along with buying bags of dog and cat food, pet owners can now turn to Walmart to buy insurance and find a sitter for their beloved animals. Starting Thursday, the retailer said it will sell pet insurance from Petplan and […]

November 6, 2020

Lego’s campaign, which is part of the brand’s “Rebuild the World” effort, celebrates how the creativity inspired by its construction sets can inspire adventures, even when consumers are stuck at home. Holiday celebrations are expected to be particularly muted this […]