Category: Customer Engagement

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

May 20, 2020

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]

May 7, 2020

Now that the coronavirus outbreak has placed a focus on essential retailers, the drugstore chain stated that it’s also uniquely positioned to service customers because of its broad network of drive-thru locations. As Walgreens leans on its drive-thrus, other retailers […]

April 29, 2020

Best Buy will gradually reopen its stores for in-store consultations by appointment in May. The service, which will initially roll out at 200 stores, will let shoppers discuss potential purchases of kitchen appliances or other items. Each customer will be […]

April 22, 2020

Whether they’re buying groceries in-store or online, the personalized service and community feel of grocery stores is currently second to the survival mode that most consumers and associates are engaged in amid the COVID-19 pandemic. Even with the significant increase […]

April 21, 2020

Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to […]

April 17, 2020

Last month, the World Health Organisation officially declared coronavirus to be a global pandemic. As a result, a quarter of the world’s population is now living in lockdown. Online shopping – once an added convenience – is now the only […]

April 16, 2020

China could soon impose a two-and-a-half-day weekend in efforts to jumpstart its retail sector as it emerges from weeks of lockdown. Cities across the country have encouraged companies to offer workers an extra half day off so they can spend […]

April 6, 2020

While only 25% of shoppers use text/SMS messages to contact customer support and 29% use live chat, retailers may have a real opportunity to increase usage of these communication vehicles by improving their visibility online, according to a survey from […]

March 6, 2020

Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know […]