Category: Customer Engagement

August 16, 2019

The impact of digital was first felt by retailers through the evolution of online shopping over the past decade. In conjunction with this the retail industry witnessed the ubiquitous adoption of smart devices by consumers. However, due to many practical […]

August 6, 2019

Some companies squander opportunities to build better B2B customer relationships. Here’s where they go wrong, plus five steps to enrich yours. B2B relationships have more potential for loyalty and growth than B2C relationships, which are more transaction-focused. In B2Bs, sales […]

July 17, 2019

Amazon is putting pressure on retailers, and failure to provide competitive shipping options is costing online them business, according to a new survey of merchants and consumers conducted by e-commerce platform BigCommerce. Half of the nearly 3,000 consumers surveyed said […]

July 17, 2019

Chatbot integration may have gotten off to a bumpy start, but the Drift and SurveyMonkey Audience report indicates that younger consumers may be more willing to engage with the technology. Per the report, 35% of consumers ages 18 to 24 […]

July 12, 2019

The front end of your store is responsible for most of your customer experience. A great layout and thoughtful presentation will result in increased sales across the board. Impressions Are Everything A store sells an experience as much as it […]

July 12, 2019

The summer months are all about festivals, celebrating good music with friends all weekend long. But have you heard about a festival that celebrates the hospitality industry? That’s exactly what PX+ Festival is all about. PX+ Festival is a weekend-long […]

June 14, 2019

It’s been another weird week in retail. Dollar Shave Club praised the “dad bod” in its latest ad spot, Miller Lite gamified drinking beer and the sneakers dads everywhere sport to neighborhood BBQs just got an upgrade. This, and more, […]

May 31, 2019

Savvy retailers are leaving no stone unturned in their quest to better understand their customers so they can reinvent their approach to retail in an omnichannel world. One rich trove of new data is coming from a previously data-dark place: […]

May 22, 2019

BRP’s findings indicate that smartphones continue to evolve as a shopping platform and personalization engine, in addition to their role for voice calls, text, gaming, media consumption and social media usage. Consumers are growing to expect a frictionless “bricks and […]

May 20, 2019

Difficult customers – you struggle to love them, and you definitely can’t leave them. Here’s what you can do. Hard-to-handle customers come in all forms, but some are more common than others – and those are the types you need […]