Category: Customer Engagement

March 6, 2020

Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know […]

February 27, 2020

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]

February 14, 2020

What’s worse than losing customers? Not knowing why they left. If only you knew there were problems earlier – or knew exactly when they stopped doing business with your company – you could probably reverse course. Right the wrong. Make […]

January 2, 2020

More and more retailers are allowing customers to pay for products in installments, with big players such as H&M, ASOS and Topshop having the service readily available for shoppers. Research from Splitit, a global installment payment solution provider, found that […]

December 26, 2019

From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the […]

December 20, 2019

The first customer experience is a lot like a first date. You got them interested enough to say yes. But your work isn’t done. You’ll need to do more to keep them engaged – and agreeable to more dates! For […]

December 19, 2019

Amazon’s attempt to position itself as an environmentally sustainable option for consumers comes after the online retail giant has faced criticism over how its operations may be harmful to the environment and potentially put workers and everyday citizens at risk. […]

December 11, 2019

Kohl’s is making last-minute shopping easy for customers by offering free, in-store pick up within two hours on most eligible purchases made on its website and mobile app through Christmas Eve, with most orders ready within one hour. In addition, […]

December 6, 2019

Macy’s is leveraging its investment in b8ta with the SoGifted launch. The retailer was one of multiple investors that made up a Series C funding round totaling $50 million. Back in October, the startup also announced that it was transitioning […]

December 6, 2019

Anyone who touches the customer experience can drive loyalty with one powerful skill: rapport-building. When you can build and maintain rapport with customers, you ensure they’ll come back, buy more and possibly send other customers to you because of basic […]