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Category: Loyalty Programs


Customer Experience, Loyalty Programs

Retailer loyalty programs ramp up experiential benefits

July 1, 2019

Via: Retail Dive

Just as retailers can choose a variety of methods to build loyalty through formal programs, they can also approach different facets of loyalty. Fundamental loyalty focuses on product quality, brand reliability and purchasing convenience while transactional loyalty is built based […]


Customer Experience, Loyalty Programs

Mobile coupons drive customer loyalty

May 24, 2019

Via: Retail Dive

As retailers compete for customers both online and in-stores, BRP’s report highlights the importance of building a mobile presence in tandem with a physical one, rather as separate endeavors. “A retailer’s mobile capabilities can be a major driver for where […]


Customer Experience, Loyalty Programs

H&M expands loyalty program to US

May 17, 2019

Via: Retail Dive

H&M’s loyalty program was launched in 2017 and, before this U.S. debut, had garnered more than 35 million members, Kate Ormrod, lead retail analyst at GlobalData Retail, said in an email to Retail Dive earlier this year. In the relatively […]


Customer Experience, Loyalty Programs

The Evolution of Customer Loyalty

April 16, 2019

Via: Independent Retailer

Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers […]


Customer Experience, Loyalty Programs

Reebok kicks up 1st loyalty program

April 3, 2019

Via: Retail Dive

A digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential […]


Customer Experience, Loyalty Programs

Famous Footwear Launches New Loyalty Program to Capture Digital Shoppers

March 22, 2019

Via: Retail Info Systems News

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]


Customer Experience, Loyalty Programs

Sephora launches store-branded credit card program

March 15, 2019

Via: Retail Dive

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]


Customer Experience, Loyalty Programs, Point of Purchase

How loyalty programs unite in-store and online retail

March 12, 2019

Via: Lightspeed POS

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]


Customer Experience, Loyalty Programs

What’s behind the rise in retailer loyalty program revamps?

February 26, 2019

Via: Retail Dive

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience […]


Customer Experience, Loyalty Programs

Amazon seeks a better way to do loyalty rewards with new Moments program

February 15, 2019

Via: Retail Dive

Amazon on Thursday announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to more […]