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Category: Loyalty Programs


Customer Experience, Loyalty Programs

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

September 22, 2022

Via: Retail TouchPoints

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. However, even with many of the last […]


Customer Experience, Loyalty Programs

Ikea to add increased benefits for loyalty program members

September 15, 2022

Via: Charged

Ikea has increased the number of perks for members of its loyalty program, including a 5% saving on eligible in-store purchases and offering “special” pricing on select delivery options online, it said in a release. The discount applies to the […]


Customer Experience, Loyalty Programs

How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty

September 2, 2022

Via: Retail TouchPoints

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. Competing on price presents several challenges to margins, but offering smaller and newer products can help […]


Customer Experience, Loyalty Programs

Transactional reward programs are easy, but do they build customer loyalty?

August 26, 2022

Via: RetailWire

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and […]


Customer Experience, Loyalty Programs

As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

August 3, 2022

Via: Retail TouchPoints

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs […]


Customer Experience, Loyalty Programs

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

July 25, 2022

Via: RIS News

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]


Customer Engagement, Customer Experience, Loyalty Programs

How to Use Influencer Marketing to Increase Customer Loyalty

July 22, 2022

Via: Independent Retailer

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]


Customer Experience, Loyalty Programs

Building Shopper Loyalty in the Customer-Centric Age

June 30, 2022

Via: RIS News

Building meaningful, long-term relationships with shoppers is more vital than ever in today’s ultra-competitive, need-it-now environment. To establish significant customer loyalty and ensure shoppers have no reason to try the competition smart retailers are implementing strategies, tactics, and technologies designed […]


Customer Experience, Loyalty Programs

Inflation Pressure Tests Customer Loyalty, Spotlights Price

June 29, 2022

Via: Retail TouchPoints

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. U.S. inflation shot up to a […]


Customer Experience, Loyalty Programs

Are mall shoppers hungry for in-stock data?

June 27, 2022

Via: RetailWire

Mall operator Simon Property Group is testing a search tool that lets shoppers see what’s in stock in stores inside the mall. The platform, called Simon Search, is being tested at 29 Simon-owned retail centers across the U.S. with a […]


Customer Experience, Loyalty Programs

Saks Off 5th unveils tiered loyalty program

May 27, 2022

Via: Retail Dive

With Off 5th Rewards, the off-price retailer aims to incentivize customers to earn rewards easily and achieve higher statuses within a program, the company said. “Off 5th Rewards was created to provide additional value to our loyal customers in a […]


Customer Experience, Loyalty Programs

How to Get the Most Out of Loyalty Programs During an Inflation Crisis

April 28, 2022

Via: Independent Retailer

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]


Customer Experience, Loyalty Programs

How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

April 7, 2022

Via: Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. […]


Customer Experience, Loyalty Programs

The Container Store launches new tier-based loyalty program

April 4, 2022

Via: Retail Dive

With the launch of the tier-based loyalty program and mobile app, The Container Store has made good on promises it made earlier this year. “We have reimagined our loyalty program to provide our customers even more benefits than before while […]


Customer Experience, Loyalty Programs

Memberships are the New Loyalty Programs

December 30, 2021

Via: Independent Retailer

Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost $2 billion. By 2023, that figure is expected to reach nearly $7 billion — […]


Customer Experience, Loyalty Programs

New research shows strong influence of digital coupons

December 29, 2021

Via: RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]


Customer Experience, Loyalty Programs

It’s time to make your loyalty program mobile-first

December 6, 2021

Via: Retail Dive

For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and […]


Customer Experience, Loyalty Programs

Can loyalty programs ease supply chain blues this holiday season?

November 23, 2021

Via: RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry. What’s the hottest gift on American wish lists this holiday? Fulfillment. And […]


Customer Experience, Loyalty Programs

How Data Can Help Build Loyalty for Your Private Label Brand

September 22, 2021

Via: Retail TouchPoints

The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG). CPG consumers are becoming accustomed to shopping for products based on common […]


Customer Experience, Loyalty Programs

How to turn first-time holiday shoppers into repeat, account-holding customers

August 30, 2021

Via: Retail Dive

Last year’s holiday season alone brought in $188.2 billion in online sales and retailers are already gearing up for another surge of orders for the upcoming 2021 season. Although preparing for this influx of orders may be top of mind […]