Category: Loyalty Programs

September 15, 2020

As many retailers have taken a financial hit during the COVID-19 pandemic, Wayfair has managed to turn its losses around. In February, the retailer disclosed a net loss of $330.2 million, up from $143.8 million the year prior, and laid […]

August 13, 2020

In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves […]

August 6, 2020

Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per […]

July 30, 2020

With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more […]

July 15, 2020

Walmart, Retail Dive’s 2019 Retailer of the Year, has risen above its rivals during the COVID-19 pandemic, at least so far. Sales in the first quarter soared: total revenue was up 8.6%, or nearly $11 billion, to reach $134.6 billion, […]

June 9, 2020

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

March 24, 2020

Without a doubt these are trying times. For most, if not all of us, the developments over the past few weeks around the global coronavirus pandemic are something that we have never seen in our lifetimes, and hopefully will never […]

February 20, 2020

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales […]

February 11, 2020

On the face of it, the latest news from Macy’s is not much different from the loyalty program announcement from two years ago. It appears that the retailer has incorporated its mobile app into the Star Rewards partnership and expanded […]