Category: Loyalty Programs

August 30, 2021

Last year’s holiday season alone brought in $188.2 billion in online sales and retailers are already gearing up for another surge of orders for the upcoming 2021 season. Although preparing for this influx of orders may be top of mind […]

August 25, 2021

The Save Mart Companies is moving to unlock new revenue opportunities and increased digital experiences for its customers across all 202 stores, under the banners of Save Mart, Lucky California, and FoodMaxx. It will leverage the Swiftly platform across its […]

August 18, 2021

Walgreens announced on Monday the launch of its new myWalgreens Credit Card program, which features two “industry-first retail health and wellness credit cards.” The two cards — a myWalgreens Mastercard and a private label myWalgreens option — provide cash-back rewards […]

August 9, 2021

Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers. Seventy-one percent of U.S. consumers belong to a traditional customer loyalty program, with four in 10 belonging […]

July 19, 2021

The retail industry was deep into an omnichannel revolution when COVID-19 entered the picture to drive 10 years of growth in six weeks.1 Customers quickly responded to the changing environment by changing shopping behaviors — leaving retailers to decode the […]

June 8, 2021

Walmart’s membership service drew comparisons to Amazon’s Prime before Walmart+ was made public. But for Walmart, any contrasts it can draw are likely more important than similarities, such as free shipping. With Amazon offering drug discounts of its own through […]

April 12, 2021

College transfer enrollment still laggiAs we have adapted over the last year, we have seen resiliency and transformation in our personal and professional lives. We have reimagined new ways of approaching our daily lives – including new ways of working, […]

March 19, 2021

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online sales has accelerated to reach levels not expected until 2022 due to the pandemic. In the U.S. alone, […]

March 1, 2021

Besides onboarding a raft of new brands, including many luxury labels, Bloomingdale’s has been investing in its Loyallist program and overhauling perks, with new rewards effective today. Consumers who spend more than $15,000 per year will receive elevated benefits in […]

February 19, 2021

Since the dawn of the internet, every corner of commerce has been in a constant state of reinvention as new technologies are leveraged to optimize the buying and selling experience. We’ve seen targeting and customer communications efforts streamlined and revolutionized, […]