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Category: Loyalty Programs


Customer Experience, Loyalty Programs

The Evolution of Customer Loyalty

April 16, 2019

Via: Independent Retailer

Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers […]


Customer Experience, Loyalty Programs

Reebok kicks up 1st loyalty program

April 3, 2019

Via: Retail Dive

A digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential […]


Customer Experience, Loyalty Programs

Famous Footwear Launches New Loyalty Program to Capture Digital Shoppers

March 22, 2019

Via: Retail Info Systems News

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]


Customer Experience, Loyalty Programs

Sephora launches store-branded credit card program

March 15, 2019

Via: Retail Dive

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]


Customer Experience, Loyalty Programs, Point of Puchase

How loyalty programs unite in-store and online retail

March 12, 2019

Via: Lightspeed POS

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]


Customer Experience, Loyalty Programs

What’s behind the rise in retailer loyalty program revamps?

February 26, 2019

Via: Retail Dive

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience […]


Customer Experience, Loyalty Programs

Amazon seeks a better way to do loyalty rewards with new Moments program

February 15, 2019

Via: Retail Dive

Amazon on Thursday announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to more […]


Customer Experience, Loyalty Programs

4 problems with loyalty plans – and how to make yours better

February 11, 2019

Via: Customer Experience News & Trends

Customers probably flock to your loyalty program, then scatter when it comes time to use it. Here’s why customers don’t participate enough – and how to make yours more effective. Less than half of customers who sign up for loyalty […]


Customer Experience, Loyalty Programs

Target expands pilot of new loyalty tier

February 5, 2019

Via: Retail Dive

Target first launched this loyalty tier — part of a trend by retailers with store-branded cards to keep customers without those cards closer — almost a year ago. Some things have changed, starting with the name (which was “Target Red” […]


Customer Experience, Loyalty Programs

Bebe Launches New Online Store and Loyalty Program

January 21, 2019

Via: Retail Info Systems News

Apparel company bebe has unveiled its new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com and its underlying technology enable a frictionless and personalized shopping experience. The rollout of bebe’s new online shopping experience is the latest move […]