Category: Loyalty Programs

April 28, 2022

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]

April 7, 2022

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. […]

April 4, 2022

With the launch of the tier-based loyalty program and mobile app, The Container Store has made good on promises it made earlier this year. “We have reimagined our loyalty program to provide our customers even more benefits than before while […]

December 30, 2021

Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost $2 billion. By 2023, that figure is expected to reach nearly $7 billion — […]

December 29, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]

December 6, 2021

For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and […]

November 23, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry. What’s the hottest gift on American wish lists this holiday? Fulfillment. And […]

September 22, 2021

The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG). CPG consumers are becoming accustomed to shopping for products based on common […]

August 30, 2021

Last year’s holiday season alone brought in $188.2 billion in online sales and retailers are already gearing up for another surge of orders for the upcoming 2021 season. Although preparing for this influx of orders may be top of mind […]

August 25, 2021

The Save Mart Companies is moving to unlock new revenue opportunities and increased digital experiences for its customers across all 202 stores, under the banners of Save Mart, Lucky California, and FoodMaxx. It will leverage the Swiftly platform across its […]