Category: Loyalty Programs

July 15, 2020

Walmart, Retail Dive’s 2019 Retailer of the Year, has risen above its rivals during the COVID-19 pandemic, at least so far. Sales in the first quarter soared: total revenue was up 8.6%, or nearly $11 billion, to reach $134.6 billion, […]

June 9, 2020

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

March 24, 2020

Without a doubt these are trying times. For most, if not all of us, the developments over the past few weeks around the global coronavirus pandemic are something that we have never seen in our lifetimes, and hopefully will never […]

February 20, 2020

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales […]

February 11, 2020

On the face of it, the latest news from Macy’s is not much different from the loyalty program announcement from two years ago. It appears that the retailer has incorporated its mobile app into the Star Rewards partnership and expanded […]

January 30, 2020

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

November 5, 2019

Target recently announced plans to rolled out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being […]

October 14, 2019

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]

July 1, 2019

Just as retailers can choose a variety of methods to build loyalty through formal programs, they can also approach different facets of loyalty. Fundamental loyalty focuses on product quality, brand reliability and purchasing convenience while transactional loyalty is built based […]