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Category: Loyalty Programs


Customer Experience, Loyalty Programs

What to Do Before Your Best Customer Ghosts You

January 17, 2023

Via: Retail TouchPoints

Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and […]


Customer Experience, Loyalty Programs

Will Best Buy customers be okay with its rewards program changes?

January 12, 2023

Via: RetailWire

The good news if you are a My Best Buy rewards program member is that you will no longer be required to make a minimum purchase to receive free standard shipping on online orders. The bad news is that you […]


Customer Experience, Loyalty Programs

David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

December 8, 2022

Via: Retail TouchPoints

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty […]


Customer Experience, Loyalty Programs

Creating a Top Tier Loyalty Program

November 29, 2022

Via: Independent Retailer

Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of all brands and retailers, but it is becoming clearer that one-off orders focused on […]


Customer Experience, Loyalty Programs

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

September 22, 2022

Via: Retail TouchPoints

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. However, even with many of the last […]


Customer Experience, Loyalty Programs

Ikea to add increased benefits for loyalty program members

September 15, 2022

Via: Charged

Ikea has increased the number of perks for members of its loyalty program, including a 5% saving on eligible in-store purchases and offering “special” pricing on select delivery options online, it said in a release. The discount applies to the […]


Customer Experience, Loyalty Programs

How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty

September 2, 2022

Via: Retail TouchPoints

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. Competing on price presents several challenges to margins, but offering smaller and newer products can help […]


Customer Experience, Loyalty Programs

Transactional reward programs are easy, but do they build customer loyalty?

August 26, 2022

Via: RetailWire

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and […]


Customer Experience, Loyalty Programs

As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

August 3, 2022

Via: Retail TouchPoints

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs […]


Customer Experience, Loyalty Programs

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

July 25, 2022

Via: RIS News

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]


Customer Engagement, Customer Experience, Loyalty Programs

How to Use Influencer Marketing to Increase Customer Loyalty

July 22, 2022

Via: Independent Retailer

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]


Customer Experience, Loyalty Programs

Building Shopper Loyalty in the Customer-Centric Age

June 30, 2022

Via: RIS News

Building meaningful, long-term relationships with shoppers is more vital than ever in today’s ultra-competitive, need-it-now environment. To establish significant customer loyalty and ensure shoppers have no reason to try the competition smart retailers are implementing strategies, tactics, and technologies designed […]


Customer Experience, Loyalty Programs

Inflation Pressure Tests Customer Loyalty, Spotlights Price

June 29, 2022

Via: Retail TouchPoints

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. U.S. inflation shot up to a […]


Customer Experience, Loyalty Programs

Are mall shoppers hungry for in-stock data?

June 27, 2022

Via: RetailWire

Mall operator Simon Property Group is testing a search tool that lets shoppers see what’s in stock in stores inside the mall. The platform, called Simon Search, is being tested at 29 Simon-owned retail centers across the U.S. with a […]


Customer Experience, Loyalty Programs

Saks Off 5th unveils tiered loyalty program

May 27, 2022

Via: Retail Dive

With Off 5th Rewards, the off-price retailer aims to incentivize customers to earn rewards easily and achieve higher statuses within a program, the company said. “Off 5th Rewards was created to provide additional value to our loyal customers in a […]


Customer Experience, Loyalty Programs

How to Get the Most Out of Loyalty Programs During an Inflation Crisis

April 28, 2022

Via: Independent Retailer

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]


Customer Experience, Loyalty Programs

How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

April 7, 2022

Via: Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. […]


Customer Experience, Loyalty Programs

The Container Store launches new tier-based loyalty program

April 4, 2022

Via: Retail Dive

With the launch of the tier-based loyalty program and mobile app, The Container Store has made good on promises it made earlier this year. “We have reimagined our loyalty program to provide our customers even more benefits than before while […]


Customer Experience, Loyalty Programs

Memberships are the New Loyalty Programs

December 30, 2021

Via: Independent Retailer

Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost $2 billion. By 2023, that figure is expected to reach nearly $7 billion — […]


Customer Experience, Loyalty Programs

New research shows strong influence of digital coupons

December 29, 2021

Via: RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]