Category: Loyalty Programs

May 11, 2023

Retail’s consumer electronics segment continues to feel the pressures of an economic environment where people are less inclined to make discretionary purchases. At the height of the pandemic, when an unprecedented number of people transitioned to remote work or school, […]

April 26, 2023

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite […]

April 18, 2023

A university study concludes that paid, membership-based free shipping (MFS) programs can compensate for delivery costs, reduce customer churn and be a significant revenue source. Researchers from North Carolina State University and Texas A&M University calculated that MFS programs deliver […]

March 13, 2023

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. We marveled at the influence of the “power shopper” — […]

February 28, 2023

There’s no question that rising prices have altered consumer behaviors. Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all […]

February 27, 2023

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional connection between their brand and their customer to drive new […]

February 9, 2023

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded Overstock Mastercard. “As a customer-focused online retailer, we’re always exploring new ways to better provide smart value,” […]

January 17, 2023

Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and […]

January 12, 2023

The good news if you are a My Best Buy rewards program member is that you will no longer be required to make a minimum purchase to receive free standard shipping on online orders. The bad news is that you […]

December 8, 2022

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty […]

November 29, 2022

Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of all brands and retailers, but it is becoming clearer that one-off orders focused on […]

September 22, 2022

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. However, even with many of the last […]

September 15, 2022

Ikea has increased the number of perks for members of its loyalty program, including a 5% saving on eligible in-store purchases and offering “special” pricing on select delivery options online, it said in a release. The discount applies to the […]

September 2, 2022

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. Competing on price presents several challenges to margins, but offering smaller and newer products can help […]

August 26, 2022

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and […]

August 3, 2022

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs […]

July 25, 2022

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]

June 30, 2022

Building meaningful, long-term relationships with shoppers is more vital than ever in today’s ultra-competitive, need-it-now environment. To establish significant customer loyalty and ensure shoppers have no reason to try the competition smart retailers are implementing strategies, tactics, and technologies designed […]

June 29, 2022

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. U.S. inflation shot up to a […]