Category: Loyalty Programs

February 15, 2019

Amazon on Thursday announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to more […]

February 11, 2019

Customers probably flock to your loyalty program, then scatter when it comes time to use it. Here’s why customers don’t participate enough – and how to make yours more effective. Less than half of customers who sign up for loyalty […]

February 5, 2019

Target first launched this loyalty tier — part of a trend by retailers with store-branded cards to keep customers without those cards closer — almost a year ago. Some things have changed, starting with the name (which was “Target Red” […]

January 21, 2019

Apparel company bebe has unveiled its new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com and its underlying technology enable a frictionless and personalized shopping experience. The rollout of bebe’s new online shopping experience is the latest move […]

December 11, 2018

DSW executives are pleased with early results from its revamped loyalty program, and they told analysts on Tuesday that the information the company gleans from it will inform not only its assortments, but also personalization of its marketing and merchandising. […]

December 7, 2018

Despite a slight resurfacing of the retailer’s work culture problems, in the form of a lawsuit filed against the former CEO by an investor, Calvin McDonald’s second quarter at the helm proved a positive one. Lululemon’s strong push to lure […]

October 24, 2018

Amazon and American Express are sprawling global enterprises, but both are working hard to appeal to small businesses. The e-commerce giant last month launched Amazon Storefronts, which employs videos and “stories” to help customers shop from nearly 20,000 small and […]

October 16, 2018

Several retailers are bolstering their loyalty programs, with most making it easier to earn rewards without membership fees or even the need for a store credit card. Macy’s, DSW, Gap Inc., Kohl’s and Target have all tweaked their programs in […]

September 6, 2018

Today’s retailers are facing an uphill battle. Consumer shopping behavior is continuously changing, and among larger retailers like mass merchants, wholesalers or grocery chains, there is fierce competition for shopper loyalty. Most leading retailers carry the same products from the […]

August 31, 2018

PetSmart has positioned itself well in a growing but highly competitive retail space, thanks to its acquisition last year of popular online pet supplies site Chewy.com, but there’s no room to relax. The retailer has been growing since it was […]