Category: Loyalty Programs

April 12, 2021

College transfer enrollment still laggiAs we have adapted over the last year, we have seen resiliency and transformation in our personal and professional lives. We have reimagined new ways of approaching our daily lives – including new ways of working, […]

March 19, 2021

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online sales has accelerated to reach levels not expected until 2022 due to the pandemic. In the U.S. alone, […]

March 1, 2021

Besides onboarding a raft of new brands, including many luxury labels, Bloomingdale’s has been investing in its Loyallist program and overhauling perks, with new rewards effective today. Consumers who spend more than $15,000 per year will receive elevated benefits in […]

February 19, 2021

Since the dawn of the internet, every corner of commerce has been in a constant state of reinvention as new technologies are leveraged to optimize the buying and selling experience. We’ve seen targeting and customer communications efforts streamlined and revolutionized, […]

February 9, 2021

Burger King is testing a loyalty program in five U.S. markets as part of a broader push into expanding the digital experience for customers. The Restaurant Brands International chain is the latest restaurant chain to look to rewards programs as […]

December 24, 2020

One more casualty of 2020: Customer trust. Customers don’t trust companies the way they used to. Here’s why it’s important to win back their trust – plus how to do it. The “trust” factor dropped 10 points in the Forrester […]

December 21, 2020

Nike on Friday reported its third straight quarter of online growth of approximately 80 percent. But the bigger long-term benefit is expected to come from enhanced digital engagement that has added more than 70 million new members globally since the […]

December 4, 2020

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times more expensive than retention. Having these two numbers in mind (and knowing that 80% of your actual profits […]

December 2, 2020

Walmart announced that members of its Walmart+ subscription plan will no longer be required to make a $35 minimum purchase to qualify for free next-day and two-day shipping on online orders. “Customers have been clear — they want this benefit,” […]

November 20, 2020

Walgreens announced a complete reinvention of its customer loyalty program yesterday. What that means for its business remains to be seen, but it’s clear that the drugstore giant doesn’t plan to just sit by as Amazon.com and others vie for […]