Category: Loyalty Programs

November 5, 2019

Target recently announced plans to rolled out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being […]

October 14, 2019

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]

July 1, 2019

Just as retailers can choose a variety of methods to build loyalty through formal programs, they can also approach different facets of loyalty. Fundamental loyalty focuses on product quality, brand reliability and purchasing convenience while transactional loyalty is built based […]

May 24, 2019

As retailers compete for customers both online and in-stores, BRP’s report highlights the importance of building a mobile presence in tandem with a physical one, rather as separate endeavors. “A retailer’s mobile capabilities can be a major driver for where […]

May 17, 2019

H&M’s loyalty program was launched in 2017 and, before this U.S. debut, had garnered more than 35 million members, Kate Ormrod, lead retail analyst at GlobalData Retail, said in an email to Retail Dive earlier this year. In the relatively […]

April 16, 2019

Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers […]

April 3, 2019

A digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential […]

March 22, 2019

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]

March 15, 2019

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]

March 12, 2019

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]