Grocery supermarkets and farmers markets have had a unique relationship, and while most consumers regularly shop at a grocery retailer, there are many benefits to shopping at local farmers markets.
As reported by The Progressive Grocer, “Grocery stores remain the top retail destination for fresh produce purchases, according to the ‘2023 Power of Produce‘ report from FMI – The Food Industry Association. According to that report, supermarkets get 72% of produce purchases, followed by mass/supercenter stores at 50%, club stores at 34%, hard discounters at 30% and dollar stores and natural/organic stores, each with 17%.”
