Category: Tech

December 5, 2019

When it comes to payment processing, 2020 will bring more options to the table. As the ways consumers pay for goods diversify, there’s a need for stronger security. The Rise of Generation Z Generation Z (folks born from the mid-90s […]

December 4, 2019

On January 1, 2020, the California Consumer Privacy Act (CCPA) will come into effect. In this article, we’re going to give you a crash course on what the CCPA is, what it means for your business and what you have […]

November 27, 2019

Hoards of people lining up at Walmart’s storefront is the classic Black Friday image. Instead of going out at 2 a.m. for a deal, shoppers can stay in bed and shop online. It’s easier for them and the bad actors […]

November 26, 2019

Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is […]

November 22, 2019

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]

November 19, 2019

Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot […]

November 11, 2019

Given that mobile apps seem to be a safer channel for e-commerce purchases, the report recommends that retailers encourage consumers to buy goods via apps. Though many consumers plan to shop in stores, PwC found that more than half of […]

November 8, 2019

Hilfiger’s move toward digital design could give it an edge in an apparel market that’s been plagued by slumping sales and bankruptcy filings. The brand is putting considerable resources behind its broader digital shift, after opting to close two prominent […]

November 7, 2019

UPS has officially made its first dollar delivering prescription drugs to CVS customers’ doorsteps via commercial drones. UPS’ subsidiary UPS Flight Forward (UPSFF) and CVS Pharmacy completed their first “revenue-generating” drone delivery of a medical prescription from a CVS pharmacy […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]