Tag: personalization

September 21, 2021

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. Delivering these immersive experiences in online ecommerce environments requires similar thinking as well as appealing […]

June 22, 2021

New university research finds hard-to-please, or “picky”, customers demonstrating shopping tendencies beyond just looking for the “best” option. Previous research has found that about 40 percent of people say they have family or friends they would consider picky, suggesting the […]

May 24, 2021

A new university study finds people will more readily use a chatbot if they perceive it to be friendly and competent and less so if it projects overconfidence and arrogance. The challenge, the authors say, is finding the right balance. […]

April 20, 2021

The more technology advances, the more we expect it to become human. We want our apps and online experiences to know us as well as our friends do. That’s why we constantly tap the “like” button on Spotify, sending signals […]

April 2, 2021

Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31, 2021. Leadership pointed to two core areas for driving that growth: the fresh food segment and digital, which […]

March 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops, a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Users go through a brief onboarding […]

March 2, 2021

Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right […]

February 11, 2021

At the close of every calendar year it’s customary to pen a post about trends and predictions for the upcoming year. Many of these take the form of a “boast post,” a confident and colorful tour de force displaying the […]

February 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers […]

January 21, 2021

At a CES 2021 session featuring privacy experts from Amazon.com, Google and Twitter, panelists agreed that, while data transparency is critical, a “patchwork” of privacy rules across areas may increasingly undermine the benefits of the internet. “We learned [in 2020] […]

December 29, 2020

According to McKinsey, the retail industry has the potential to create $1.7 trillion of value, or 12.39 percent of total sales, from artificial intelligence. How much value do you think AI creates for a retail business? Before answering such a […]

August 31, 2020

Digital coupons in the U.S. surpassed redemptions of paper coupons for the first time during the second quarter, according to Inmar Intelligence. The milestone was highlighted in an article in a Wall Street Journal article that detailed digital marketing shifts […]

August 24, 2020

One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. Target and other big box stores experienced triple-digit jumps as well. Meanwhile, Amazon has had several pains […]

August 6, 2020

As COVID-19 continues to loom over the globe, retailers are now also assessing guidelines and developing plans to adapt their store experiences to the changing times. But since e-Commerce offered more personalized experiences, this was something retailers had struggled with […]

June 9, 2020

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]

January 13, 2020

A university study finds people increasingly attributing lifelike qualities to virtual assistants and warns this may cause them to reveal more personal information to the companies that use them than they otherwise would. “These agents are data gathering tools that […]

December 20, 2019

The first customer experience is a lot like a first date. You got them interested enough to say yes. But your work isn’t done. You’ll need to do more to keep them engaged – and agreeable to more dates! For […]

November 4, 2019

Young millennials and Gen Z shoppers are a major area of opportunity for retailers with brick-and-mortar locations this holiday season. Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than […]

October 17, 2019

Accenture’s study highlights the challenge that CMOs face in personalizing products and services for customers while respecting their growing demands for privacy. Highly publicized data breaches and continual warnings about the perils of identity theft have made consumers wary of […]

October 14, 2019

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]