Many retailers are betting on in-store tech to attract and engage customers and this is increasingly becoming an expectation from shoppers.
Research from in-store media specialist Mood Media reveals that 41% expect digital payment and self-service technology, while 37% expect interactive screens and 39% expect the ability to customise services or products.
One place that is embracing in-store tech is the French capital, Paris. From connected changing rooms, interactive screens, self-checkouts and merry-go-rounds showcasing products, retailers in the city are using the power of tech to entice shoppers through the doors.
