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The announcement by Eyebuydirect comes at a time when the DTC eyewear category is heating up.
Warby Parker was among the first brands to normalize purchasing glasses online, while other brands like Zenni have grown. Zenni launched a B2B platform in March and also formed separate partnerships with actors Chase Stokes and Keke Palmer.
For Eyebuydirect, the California launch serves as a test for future brick-and-mortar locations.
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