Lids has adapted its LidsHatDrop.com online concept of selling limited-edition goods into a brick-and-mortar store, returning to the 29-year-old company’s roots in brick-and-mortar retail. The retailer’s new store in the Queens, N.Y. neighborhood of Jamaica, an area known for its devotion to hat culture, uses displays focused on aesthetics rather than team loyalties to appeal to collecting-minded customers.
Each Friday at 11 a.m. ET, in-person customers have a one-hour window to buy products from dropped collections before the goods become available on the retailer’s ecommerce platform. Additionally, products known as “Queens Store Exclusives” will only be available at the Jamaica Avenue Lids Hat Drop location.
