December 5, 2019

The Bloomreach report confirms the importance of omnichannel marketing to reach consumers wherever they are. The report found a 60% increase in spending via desktop and a 40% increase in spending through mobile from last year. But in terms of […]

November 26, 2019

Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is […]

November 21, 2019

Macy’s was buffeted on all sides in the third-quarter, with e-commerce growth ebbing and its stores in lesser malls under-performing significantly. Executives repeatedly expressed confidence in their “store segmentation strategy,” which entails three individual approaches to growth: one for about […]