Shopsense launches retail media platform for second-screen shopping

May 9, 2024

Category: Others, Tech

Shopsense said its solution is making it easier for consumers and broadcasters to tap into the retail media market, calling it the “fastest-growing advertising segment in the U.S.” The platform makes it seamless for consumers to find and purchase products […]

Four Ways Retailers can Boost Retail Media Network Profitability

April 25, 2024

Category: News & Trends

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift […]

Retailers Must Adopt a Technology-First Strategy to Survive

April 18, 2024

Category: Others, Tech

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly […]

News & Trends

Purple Innovation posted 33.1% growth in wholesale, while DTC stayed flat in Q1

May 14, 2024

Via: Retail Dive

In the first quarter, Purple Innovation expanded its wholesale floor slots and focused on its more premium product assortment to stay competitive in a tough sector. “The collaborative partnerships we formed with our retail partners focused on expanding our premium […]

Customer Engagement, Customer Experience

How UrbanStems Leverages AI to Manage Peak-Season Customer Service

May 13, 2024

Via: Retail TouchPoints

What would happen if you smushed an entire holiday season, with all its intensity and high stakes, into a period lasting less than two weeks? And just to make things even more complicated, what if your (perishable) product was a […]

Others, Tech

Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

May 7, 2024

Via: Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. […]