Shopsense launches retail media platform for second-screen shopping

May 9, 2024

Category: Others, Tech

Shopsense said its solution is making it easier for consumers and broadcasters to tap into the retail media market, calling it the “fastest-growing advertising segment in the U.S.” The platform makes it seamless for consumers to find and purchase products […]

Four Ways Retailers can Boost Retail Media Network Profitability

April 25, 2024

Category: News & Trends

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift […]

Retailers Must Adopt a Technology-First Strategy to Survive

April 18, 2024

Category: Others, Tech

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly […]

News & Trends

Function of Beauty expands to Amazon

June 10, 2024

Via: Retail Dive

Function of Beauty, founded in 2015 by Hien Nguyen Kaplan, Joshua Maciejewski and Zahir Dossa, has been expanding from its DTC website to other retail outlets the past couple of years. It launched hair styling products exclusively at Target in […]

Customer Engagement, Customer Experience, Others, Tech

Has IKEA Revolutionized the Retail Experience With Roblox?

June 4, 2024

Via: RetailWire

In an innovative move that merges reality with the virtual gaming world, IKEA has announced that it will pay a limited number of Roblox players £13.15 or €14.80 per hour to work in its virtual store experience, called “The Co-Worker […]

Customer Engagement, Customer Experience

Home Depot names EVP of customer experience

May 31, 2024

Via: Retail Dive

In April 2022, Home Depot appointed Matt Carey as its executive vice president of customer experience. It was a new role for the company at that time, with the aim of developing strategies to improve the customer experience across in-store […]

Suppliers offsets delivery rate hikes with logistics optimization

May 30, 2024

Via: Retail Dive uses FedEx, UPS and the U.S. Postal Service — along with local florists — to deliver orders. The company has worked to manage rising expenses tied to these providers since shipping and fuel costs began to surge in fiscal […]

E-payment & Data Security, Tech

PayPal Lays Out Plans for New Commerce-Based Advertising Business

May 30, 2024

Via: Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. […]