For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that, according to a recent U.S. Consumer Study, 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. consumers wouldn’t repurchase from a brand after a poor returns experience. That same report identified the top aspects that U.S. consumers consider part of a good returns policy, which includes free returns (76%), store credit (69%) and multiple convenient returns options (53%).
