Best Buy to use generative AI for virtual assistant, customer support experiences

April 9, 2024

Best Buy and Google have previously partnered on different products and services, including advertising, hardware and Google Chrome, the retailer said. Best Buy’s internal staffers will work with Accenture and Google to create, pilot and scale the new generative AI tools.

“These new gen AI-powered capabilities further enhance our commitment to deliver better, more personalized experiences to our customers by unlocking the power of people,” Brian Tilzer, chief digital analytics and technology officer at Best Buy, said in a statement. “We are excited to leverage and tailor these innovations with great partners like Google and Accenture so we can continue to serve our customers in unique and differentiated ways and make our employees’ jobs easier.”

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