Category: Editorial

August 12, 2020

There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will […]

July 15, 2020

Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a […]

June 16, 2020

Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put […]

May 11, 2020

In the midst of the Covid-19 pandemic, department stores everywhere are struggling to survive. Since most of them were already losing ground to new digital rivals, they are expected to come out of the crisis on even weaker positions in […]

April 10, 2020

As the COVID-19 pandemic has spread from China to Italy, the US, Spain and beyond, it has also affected retailers and businesses across the world. Their first hurdle: closing down brick-and-mortar stores. Yet in such uncertain times, other fears have […]

March 11, 2020

With the advent of new technologies and trends, the retail industry has undergone massive transformations over the last decade. Today’s retail paradigm is built on a digital foundation—consumers have an entirely new set of behaviors and expectations in regards to […]

February 12, 2020

Despite last year’s good results, the 2020 outlook for the retail sector is less favorable, especially in the USA. Experts say that uneven performances are to be expected from companies this year, due to intense competition, especially in the mature […]

January 10, 2020

The beginning of 2020 finds the retail industry riding the wave of changes brought by the last decade. The economic recession of 2008 transformed the world of retail everywhere and made US consumers join a wider trend toward moderation in […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]

November 16, 2019

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]