Category: Editorial

August 18, 2019

In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than […]

July 21, 2019

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]

June 19, 2019

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]

May 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]

March 25, 2019

Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy […]

January 25, 2019

The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more […]

December 10, 2018

Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you […]

November 27, 2018

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]

September 27, 2018

Once the preserve of security services in airports, casinos or law enforcement agencies, state-of-the-art facial recognition solutions are now providing important use cases for the retail industry. By tracking customers, malls and retailers not only prevent losses from theft but […]

August 23, 2018

Hundreds of brick and mortars seem to have been put to bed as e-commerce sites take over the consumer shopping industry. With physical shops and malls increasingly becoming a thing of the past, it seems that some retailers will surrender […]