Category: Editorial

December 30, 2020

IBM’s 2020 U.S. Retail Index reports that the pandemic has accelerated the shift to digital shopping by roughly five years. The consequences are real: there is now even more pressure on retailers to keep up with the new consumer trends. […]

November 30, 2020

Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said: ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn […]

October 30, 2020

Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage.  Today, retailers are seeing changes […]

September 29, 2020

Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this […]

August 12, 2020

There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will […]

July 15, 2020

Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a […]

June 16, 2020

Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put […]

May 11, 2020

In the midst of the Covid-19 pandemic, department stores everywhere are struggling to survive. Since most of them were already losing ground to new digital rivals, they are expected to come out of the crisis on even weaker positions in […]

April 10, 2020

As the COVID-19 pandemic has spread from China to Italy, the US, Spain and beyond, it has also affected retailers and businesses across the world. Their first hurdle: closing down brick-and-mortar stores. Yet in such uncertain times, other fears have […]

March 11, 2020

With the advent of new technologies and trends, the retail industry has undergone massive transformations over the last decade. Today’s retail paradigm is built on a digital foundation—consumers have an entirely new set of behaviors and expectations in regards to […]