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Category: Editorial


Editorial

Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020

November 6, 2019

Via: Natalie Dunn

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]


Editorial

Beginner Tips for Better Social Media Photos

October 19, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


Customer Experience, Editorial

How to Align Your Social Media and Content Marketing Strategies for Success

September 26, 2019

Via: Sofia Allende

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]


Editorial

The Real Price of Beauty: Why the Cosmetics Industry Needs to Cut Down on Waste

August 18, 2019

Via: Natalie Dunn

In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than […]


Customer Experience, Editorial

A Marketer’s Guide to Developing Buyer Personas

July 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]


Editorial

10 Ways to Generate More Leads for Your Business

June 19, 2019

Via: Natalie Dunn

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]


Editorial

Brand Management — The Key to Business Success

May 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


Editorial

Building a Culture of Empathy to Improve Teamwork & CX

March 25, 2019

Via: Kelly Redmond

Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy […]


Editorial

5 Retail Tech Trends to Compete Against Amazon in 2019

January 25, 2019

Via: Natalie Dunn

The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more […]


Editorial

How Animation Can Elevate Your Digital Marketing Strategy

December 10, 2018

Via: Michael Boyd

Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you […]