Category: Editorial

March 29, 2021

The pandemic has forced the retail industry to transform and rethink its models digitally.  Retailers are thinking about how they should respond to this immediate change, looking into using technologies and finding innovative ways to build up new business models […]

February 26, 2021

eCommerce businesses are increasingly popular in the context of a worldwide pandemic that has forever changed the retail landscape. Today, more people are interested in online shopping and the needs and demands of customers have become more complex.   That’s why […]

January 29, 2021

Approximately 75% of consumers are shopping online at least once a month. The COVID-19 pandemic has furthermore increased the popularity of digital shopping as people were forced to adapt to a new reality.  “We saw a tremendous surge in digital […]

December 30, 2020

IBM’s 2020 U.S. Retail Index reports that the pandemic has accelerated the shift to digital shopping by roughly five years. The consequences are real: there is now even more pressure on retailers to keep up with the new consumer trends. […]

November 30, 2020

Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said: ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn […]

October 30, 2020

Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage.  Today, retailers are seeing changes […]

September 29, 2020

Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this […]

August 12, 2020

There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will […]

July 15, 2020

Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a […]

June 16, 2020

Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put […]