Category: Customer Experience

March 24, 2020

Without a doubt these are trying times. For most, if not all of us, the developments over the past few weeks around the global coronavirus pandemic are something that we have never seen in our lifetimes, and hopefully will never […]

March 6, 2020

Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know […]

March 3, 2020

The expansion of the Style on the Go feature comes as J.C. Penney has been working to turn itself around. The company’s Chief Customer Officer Shawn Gensch left the company last week after less than a year at the retailer. […]

February 27, 2020

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]

February 20, 2020

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales […]

February 14, 2020

What’s worse than losing customers? Not knowing why they left. If only you knew there were problems earlier – or knew exactly when they stopped doing business with your company – you could probably reverse course. Right the wrong. Make […]

February 11, 2020

On the face of it, the latest news from Macy’s is not much different from the loyalty program announcement from two years ago. It appears that the retailer has incorporated its mobile app into the Star Rewards partnership and expanded […]

January 30, 2020

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

January 21, 2020

According to a new report, the consumer millennials (18 – 34-year-old) are notably impacted by internet influencers and people they follow sites such as Instagram and Facebook. Their daily use of Facebook is 77%, compared to 68% usage by the […]

January 2, 2020

Respondents to the Accenture survey aren’t the only consumers who’ve expressed frustration about the shopping process. A Zebra Technologies survey found that 75% of millennials and 53% of Gen X consumers have left a store without buying an item to […]