Category: Customer Experience

January 22, 2021

Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. The ready availability of the technology to produce a live […]

January 20, 2021

Retailers across grocery and other industries have scaled up click-and-collect in recent years, and many turbo-charged their efforts in 2020 as shoppers gravitated to the service, which allowed them to skip in-store shopping during the pandemic and save money compared […]

January 18, 2021

Macy’s opened a second small format store in Texas last Friday. It is part of a new retail strategy that presents an edited assortment since stores are very small and require careful curation. Stores in this smaller format are usually […]

January 15, 2021

Nike’s mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to […]

January 13, 2021

Many luxury brands will have been relieved to leave Covid-ravaged 2020 behind. After all, the personal luxury goods sector shrunk for the first time since 2009 with sales back to their 2014 levels. But this depressing statistic masks a happier […]

January 13, 2021

Online shopping is due to continue accelerating at greater speeds after the pandemic is over, according to Mastercard’s chief executive Michael Miebach. Speaking to a virtual panel at CES yesterday, Miebach said that months of lockdowns had forced customers to […]

January 11, 2021

IKEA Retail U.S. has opened its first store in the U.S. to boast the retailer’s new, smaller format. The new IKEA Queens, NY, store in the Rego Center shopping mall offers a full range of products across just 115,000-square-feet of […]

December 24, 2020

One more casualty of 2020: Customer trust. Customers don’t trust companies the way they used to. Here’s why it’s important to win back their trust – plus how to do it. The “trust” factor dropped 10 points in the Forrester […]

December 21, 2020

Nike on Friday reported its third straight quarter of online growth of approximately 80 percent. But the bigger long-term benefit is expected to come from enhanced digital engagement that has added more than 70 million new members globally since the […]

December 21, 2020

Procrastinators rejoice: Target has extended its same-day delivery and order pickup deadline to 5 pm on Dec. 24. The retailer also has added nearly 8,000 new Drive Up pickup spaces at its stores and assigned more associates to same-day services, […]