Category: Customer Experience

October 14, 2019

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]

October 11, 2019

Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

September 30, 2019

Despite all the competition for consumer attention in search engines and social newsfeeds, it’s actually much easier now to get foot traffic in your retail store through online marketing than ever before. But how do you translate people finding your […]

September 27, 2019

Everyone wants to improve the customer experience, but many don’t know where to start. This guide will help. More than 80% of companies expect to compete in their market mostly on the basis of the customer experience, according to Gartner […]

September 26, 2019

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]

September 5, 2019

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, […]

August 29, 2019

Consumers are embracing buy-online-pickup-in-store (BOPIS) in droves, and retailers in every segment are racing to implement the fast-fulfillment service. But without the right technology and processes in place retailers struggle to provide the service and alienate fickle shoppers who demand […]

August 26, 2019

You’re great at promoting your products or services. But someone is better. Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get […]

August 23, 2019

Target is beginning to see the impact of its same-day digital fulfillment services. The retailer’s same-day services consist of in-store pickup; drive-up, now at more than 1,550 stores; and same-day delivery through Shipt. The three combined accounted for more than […]