Category: Customer Experience

Customer Experience, Loyalty Programs

Retail Industry Trends: Personalization and Customer Loyalty Programs

October 14, 2019

Via: Lightspeed POS

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]

Customer Engagement, Customer Experience, Others, Tech

Michael Kors doubles active users with Facebook Messenger tie-in

October 11, 2019

Via: Retail Dive

Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from […]

Customer Engagement, Customer Experience

Guide to Holiday Marketing

October 10, 2019

Via: Independent Retailer

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

Customer Engagement, Customer Experience

How Retailers Can Increase Store Foot Traffic

September 30, 2019

Via: Lightspeed POS

Despite all the competition for consumer attention in search engines and social newsfeeds, it’s actually much easier now to get foot traffic in your retail store through online marketing than ever before. But how do you translate people finding your […]

Customer Engagement, Customer Experience

6 steps to set (and meet) better customer experience goals

September 27, 2019

Via: Customer Experience News & Trends

Everyone wants to improve the customer experience, but many don’t know where to start. This guide will help. More than 80% of companies expect to compete in their market mostly on the basis of the customer experience, according to Gartner […]

Customer Experience, Editorial

How to Align Your Social Media and Content Marketing Strategies for Success

September 26, 2019

Via: Sofia Allende

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]

Customer Engagement, Customer Experience

Point of Sale Marketing: The Power Behind Impulse Purchases

September 5, 2019

Via: Lightspeed POS

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, […]

Customer Experience, Point of Purchase

How Retailers Can Overcome BOPIS Challenges to Drive Growth

August 29, 2019

Via: Retail Info Systems News

Consumers are embracing buy-online-pickup-in-store (BOPIS) in droves, and retailers in every segment are racing to implement the fast-fulfillment service. But without the right technology and processes in place retailers struggle to provide the service and alienate fickle shoppers who demand […]

Customer Engagement, Customer Experience

Why you need customer advocates – and how to make advocacy work

August 26, 2019

Via: Customer Experience News & Trends

You’re great at promoting your products or services. But someone is better. Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get […]

Customer Engagement, Customer Experience, Suppliers

Target’s Same-Day Services Drive Remarkable Growth As Shoppers Rush to Adopt Them

August 23, 2019

Via: Retail Info Systems News

Target is beginning to see the impact of its same-day digital fulfillment services. The retailer’s same-day services consist of in-store pickup; drive-up, now at more than 1,550 stores; and same-day delivery through Shipt. The three combined accounted for more than […]