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Category: Customer Experience


Customer Engagement, Customer Experience

Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

May 31, 2023

Via: Retail TouchPoints

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. The key is to remember that […]


Customer Engagement, Customer Experience

Immersive Tech for Classified Ads can Increase Online Sales

May 26, 2023

Via: Retail TouchPoints

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for […]


Customer Engagement, Customer Experience

Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

May 24, 2023

Via: Retail TouchPoints

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are […]


Customer Engagement, Customer Experience

What Retailers get Wrong about Tourists

May 19, 2023

Via: Retail TouchPoints

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every […]


Customer Engagement, Customer Experience

5 Tips to Improve Retail Pay-Per-Click Results

May 18, 2023

Via: Retail TouchPoints

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a […]


Customer Engagement, Customer Experience

How to Get the Most Out of Retail Media Networks

May 17, 2023

Via: RIS News

Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]


Customer Experience, Loyalty Programs

Best Buy adds tiers to membership program

May 11, 2023

Via: Retail Dive

Retail’s consumer electronics segment continues to feel the pressures of an economic environment where people are less inclined to make discretionary purchases. At the height of the pandemic, when an unprecedented number of people transitioned to remote work or school, […]


Customer Engagement, Customer Experience

Will Self-Checkout Tip Prompts Prompt a Tip Backlash?

May 10, 2023

Via: RetailWire

Customers may not be comfortable with payment solutions automatically prompting them to leave a default tip of 20 percent, 30 percent or more when they pay at restaurants and bars after interacting with a server. Now as payment solutions with […]


Customer Engagement, Customer Experience

Shoppers Seeking Comfort and Self-Expression Will Smash the Piggy Bank for a Splurge Purchase

May 10, 2023

Via: Retail TouchPoints

Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom is that unnecessary “splurge” purchases are on hold. But Deloitte’s For Consumers, Splurges Aren’t Just Lipstick report found that 77% of global […]


Customer Engagement, Customer Experience

Digital Marketing Tactics for Uncertain Times

May 8, 2023

Via: Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research […]


Customer Engagement, Customer Experience

Implementing Sustainable Design Strategies in the Retail Environment

May 3, 2023

Via: Retail TouchPoints

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are […]


Customer Engagement, Customer Experience

Will Big Lots and The Container Store Make Bed Bath & Beyond Coupons Work For Them?

April 28, 2023

Via: RetailWire

Bankrupt Bed Bath & Beyond is no longer accepting its own coupons, but Big Lots and The Container Store are. Axios reports that the two retail chains want to attract Bed Bath & Beyond’s customers with temporary deals to get […]


Customer Engagement, Customer Experience

Customers Care About Sustainability, so Show them how Ecommerce Delivers

April 27, 2023

Via: Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon […]


Customer Experience, Loyalty Programs

Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

April 26, 2023

Via: Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite […]


Customer Engagement, Customer Experience

11 Mother’s Day Marketing Ideas to Implement in Your Retail Business

April 21, 2023

Via: Lightspeed

Unless you’ve been doing business under a rock lately, then you know that Mother’s Day is only a few weeks away. And while it isn’t as huge as the Christmas holidays or the back-to-school season, Mother’s Day is still considered […]


Customer Experience, Loyalty Programs

Should More Retailers Roll Out Free Shipping Membership Programs?

April 18, 2023

Via: RetailWire

A university study concludes that paid, membership-based free shipping (MFS) programs can compensate for delivery costs, reduce customer churn and be a significant revenue source. Researchers from North Carolina State University and Texas A&M University calculated that MFS programs deliver […]


Customer Engagement, Customer Experience

Is It Good Business to Allow Associates to Break or Bend Rules for Customers?

April 17, 2023

Via: RetailWire

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee. “Customers clearly […]


Customer Engagement, Customer Experience

The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

April 17, 2023

Via: Retail Dive

Are you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe […]


Customer Engagement, Customer Experience

How to Drive Wine Sales in 2023 with Digital Marketing

April 13, 2023

Via: Retail TouchPoints

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn […]


Customer Engagement, Customer Experience

Why Are Retail Customers So Angry?

April 10, 2023

Via: RetailWire

Forty-three percent of Americans have publicly voiced their displeasure about their most serious product and service problem, up from 35 percent in 2015, according to the 2023 National Customer Rage Survey. The survey of 1,000 U.S. adults from Customer Care […]