Category: Customer Experience

Customer Engagement, Customer Experience

73% of online shoppers click on Amazon product ads while browsing

March 20, 2019

Via: Retail Dive

The Feedvisor study sheds light on the central role that Amazon plays in most consumers shopping journeys, as 66% start their product searches on the platform and 74% go to Amazon to make a purchase. The finding that 73% of […]

Customer Engagement, Customer Experience

With private brands, Amazon plays the long game

March 19, 2019

Via: Retail Dive

In addition to challenging traditional retailers on many fronts, with vast shipping and fulfillment operations and a marketplace to shore up its endless aisle, Amazon is staking a claim in merchandising both commodities and specialties, with its own private and […]

Customer Engagement, Customer Experience

Leverage key events to drive shoppers in-store

March 18, 2019

Via: Retail Dive

As a retailer, there are a number of tentpole events that you can leverage to drive shoppers in-store. With precise targeting, effective tools, and actionable insights, you can reach shoppers around the events that matter most to them. Here’s how […]

Customer Experience, Loyalty Programs

Sephora launches store-branded credit card program

March 15, 2019

Via: Retail Dive

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]

Customer Experience, Loyalty Programs, Point of Puchase

How loyalty programs unite in-store and online retail

March 12, 2019

Via: Lightspeed POS

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]

Customer Engagement, Customer Experience

4 ways to create a strong retail customer experience

March 8, 2019

Via: Lightspeed POS

Retail buzzwords come and go over the years, but having a customer-centric mindset has deservingly held strong. Why? because retailers that put their customers first win in the short and long-term. You don’t need to be a mind-reader to understand […]

Customer Engagement, Customer Experience, Suppliers

Amazon Prime Members Can Now Pick a Weekly Delivery Day

March 1, 2019

Via: Retail Info Systems News

Amazon has launched Amazon Day for all Prime members in the U.S. This new delivery innovation enables Prime members to choose a day of the week to be their delivery day, which makes it easier to get purchases grouped and […]

Customer Engagement, Customer Experience, Retail Trends

The Target Account List Is Dead

February 27, 2019

Via: Aberdeen

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. PROBLEMS WITH THE […]

Customer Experience, Loyalty Programs

What’s behind the rise in retailer loyalty program revamps?

February 26, 2019

Via: Retail Dive

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience […]

Customer Engagement, Customer Experience

Amazon Prime members more likely to sign up for subscriptions

February 22, 2019

Via: Retail Dive

Subscriptions and memberships provide price and convenience for shoppers, and retailers benefit because those customers are likely to turn to those businesses when they need or want to buy something. The poster child for this phenomenon — shepherding customers into […]