Category: Customer Experience

July 15, 2020

Walmart, Retail Dive’s 2019 Retailer of the Year, has risen above its rivals during the COVID-19 pandemic, at least so far. Sales in the first quarter soared: total revenue was up 8.6%, or nearly $11 billion, to reach $134.6 billion, […]

July 14, 2020

It has been said that it takes 21 days to form a habit. With most of the country having been in quarantine and ordering necessities online since mid-March (well over 21 days), e-Commerce habits forged now are likely to stick […]

July 13, 2020

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

July 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

July 2, 2020

A recent Bloomberg article predicts that even though the U.S. economy is set to reopen soon, the peak shopping season could be filled with “lumps of coal.” This is a festive metaphor that no retailer wants to hear. However, after […]

July 1, 2020

It’s long been argued by Target, Walmart and other retailers that their most valuable customers shop in both their stores and on their websites. If that’s true for other retailers that sell groceries, then recent research shows that the ranks […]

June 9, 2020

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

May 20, 2020

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]