Category: Customer Experience

Customer Experience, Loyalty Programs

How To Establish Loyal Customers During The COVID-19 Outbreak

March 24, 2020

Via: Retail TouchPoints

Without a doubt these are trying times. For most, if not all of us, the developments over the past few weeks around the global coronavirus pandemic are something that we have never seen in our lifetimes, and hopefully will never […]

Customer Engagement, Customer Experience

Show your warts! Customers buy more, stay loyal when they know the downside

March 6, 2020

Via: Customer Experience News & Trends

Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know […]

Customer Experience, Point of Purchase

J.C. Penney expands curbside pickup to 50 more stores

March 3, 2020

Via: Retail Dive

The expansion of the Style on the Go feature comes as J.C. Penney has been working to turn itself around. The company’s Chief Customer Officer Shawn Gensch left the company last week after less than a year at the retailer. […]

Customer Engagement, Customer Experience

Luxury brands are piling marketing budgets into social media to reach Gen Z

February 27, 2020

Via: Charged

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]

Customer Experience, Loyalty Programs

Are loyalty cards key to online-to-offline attribution?

February 20, 2020

Via: RetailWire

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales […]

Customer Engagement, Customer Experience

4 reasons customers leave – and how to keep them with you

February 14, 2020

Via: Customer Experience News & Trends

What’s worse than losing customers? Not knowing why they left. If only you knew there were problems earlier – or knew exactly when they stopped doing business with your company – you could probably reverse course. Right the wrong. Make […]

Customer Experience, Loyalty Programs

Macy’s adds perks to loyalty program

February 11, 2020

Via: Retail Dive

On the face of it, the latest news from Macy’s is not much different from the loyalty program announcement from two years ago. It appears that the retailer has incorporated its mobile app into the Star Rewards partnership and expanded […]

Customer Experience, Loyalty Programs

Customer Incentive Programs that Drive Loyalty and Growth

January 30, 2020

Via: Independent Retailer

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

Customer Experience, Point of Purchase, Retail Trends

Why Millennials Shop On Social Media But Also Like To Shop In Stores

January 21, 2020

Via: Forbes

According to a new report, the consumer millennials (18 – 34-year-old) are notably impacted by internet influencers and people they follow sites such as Instagram and Facebook. Their daily use of Facebook is 77%, compared to 68% usage by the […]

Customer Experience, Point of Purchase, Retail Trends

Nearly half of consumers would pay more for a better shopping experience

January 2, 2020

Via: Retail Dive

Respondents to the Accenture survey aren’t the only consumers who’ve expressed frustration about the shopping process. A Zebra Technologies survey found that 75% of millennials and 53% of Gen X consumers have left a store without buying an item to […]