Category: Customer Experience

March 20, 2019

The Feedvisor study sheds light on the central role that Amazon plays in most consumers shopping journeys, as 66% start their product searches on the platform and 74% go to Amazon to make a purchase. The finding that 73% of […]

March 19, 2019

In addition to challenging traditional retailers on many fronts, with vast shipping and fulfillment operations and a marketplace to shore up its endless aisle, Amazon is staking a claim in merchandising both commodities and specialties, with its own private and […]

March 18, 2019

As a retailer, there are a number of tentpole events that you can leverage to drive shoppers in-store. With precise targeting, effective tools, and actionable insights, you can reach shoppers around the events that matter most to them. Here’s how […]

March 15, 2019

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]

March 12, 2019

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]

March 8, 2019

Retail buzzwords come and go over the years, but having a customer-centric mindset has deservingly held strong. Why? because retailers that put their customers first win in the short and long-term. You don’t need to be a mind-reader to understand […]

March 1, 2019

Amazon has launched Amazon Day for all Prime members in the U.S. This new delivery innovation enables Prime members to choose a day of the week to be their delivery day, which makes it easier to get purchases grouped and […]

February 27, 2019

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. PROBLEMS WITH THE […]

February 26, 2019

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience […]

February 22, 2019

Subscriptions and memberships provide price and convenience for shoppers, and retailers benefit because those customers are likely to turn to those businesses when they need or want to buy something. The poster child for this phenomenon — shepherding customers into […]