Digital coupons in the U.S. surpassed redemptions of paper coupons for the first time during the second quarter, according to Inmar Intelligence.
The milestone was highlighted in an article in a Wall Street Journal article that detailed digital marketing shifts made in recent months as online purchases have accelerated in the stay-at-home economy.
Walgreens, according to the article, suspended its print circulars to shift to online-only and saw digital redemptions climb about 80 percent this year. CVS has extended the coupons that come with its in-store receipts online.
