Tag: personalization

June 12, 2019

Private labels. Localization. Home delivery. Knowledge about the customer. Personalization and customization. Most of the innovations that are fueling today’s most successful retail startups have less to do with avant-garde tech like AI and robots and more to do with […]

March 22, 2019

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]

January 14, 2019

NEW YORK — For decades, store associates were the only tool retailers offered to personalize the shopping experience. Now, artificial intelligence and data analytics could replace a core retail service. The shopping experience weaves across outlets including online, in-store or […]

November 28, 2018

Retail store leaders are facing three huge asks: Squeeze more productivity from the workforce, operationalize click and collect, and make shopping fast, fun and friction-free. Oh, and of course, move fast. Many retailers are scoring a quick win on all […]

September 6, 2018

Today’s retailers are facing an uphill battle. Consumer shopping behavior is continuously changing, and among larger retailers like mass merchants, wholesalers or grocery chains, there is fierce competition for shopper loyalty. Most leading retailers carry the same products from the […]

June 1, 2018

As retailers clamor to find the right mix of art and science to perfect their personalization efforts, Walmart has launched a new shopping service that combines the convenience of e-commerce with the customized attention of a personal assistant. Last week […]

May 21, 2018

EBay has launched a new personalization tool called Interests, which helps tailor the shopping experience based on a consumer’s passions, hobbies and style. Using data and algorithms, eBay has created hundreds of shopping themes and the features transform users’ home […]

May 18, 2018

When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of […]

April 11, 2018

Two-thirds of senior IT decision-makers believe that retailers that fail to adopt artificial intelligence (AI) will lose their competitive edge. In new global research by Feefo, a customer insights company, almost all of these IT respondents, 96%, also say that […]

July 18, 2017

Walgreens Boots Alliance, Inc. said the company is making big investments in updating and upgrading its technology. “We will have a completely new system in a few years,” said Executive Vice Chairman and CEO Stefano Pessina.At that point, Pessina said the drugstore company will be […]

June 26, 2017

It’s pretty easy for customers to “cheat” on you when you have a mostly anonymous online relationship. So is it possible to build true loyalty when you don’t personally interact? Yes, according to new research. Positive personal interaction will always […]

January 17, 2017

Personalization may be the key to nurturing customers online, but according to a report from Clearhead, polling ecommerce executives, more than a third of respondents don’t use personalization technology at all, while 56% said they use marketing technology to support […]

December 28, 2016

Home furnishings retail chain Bed Bath & Beyond Inc. is testing a new membership program that it hopes will drive online sales. The retailer launched a program called Beyond Plus during the third quarter, wherein shoppers pay a $29 annual […]

November 29, 2016

Companies have shown their thanks to customers through loyalty plans longer than Thanksgiving has been an official holiday. And while Thanksgiving hasn’t evolved much — we still eat turkey and pumpkin — loyalty plans have. Some companies have added unique […]

October 14, 2016

Retailers know that personalization equates to higher sales, but companies still struggle with execution. Specifically, retailers are eager to offer personalized experiences to achieve higher sales. Failing to remove unintended barriers are only overwhelming shoppers, who then abandon shopping carts. […]

March 8, 2016

On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current and future success.” And yet three quarters of marketers reported […]

March 1, 2016

A recent report from iVend Retail found that retailers are losing out on conversions due to a lack of personalization and unconnected customer experiences across online, mobile and in-store interactions. In fact, 70 percent of consumers polled in North America […]

February 8, 2016

Everyone likes the personal touch. Whether it is the local barista remembering your morning coffee order, or a website suggesting a top to go with the jeans you bought last month. Today, offering a service which is special and thoughtful […]

December 22, 2015

What do all the most successful brands have in common? The answer is omnichannel. And, from Black Friday through to Christmas day, a successful omnichannel strategy becomes all the more important – as shoppers are spoilt for choice and retailers […]