At the close of every calendar year it’s customary to pen a post about trends and predictions for the upcoming year. Many of these take the form of a “boast post,” a confident and colorful tour de force displaying the company’s mastery of the market’s direction.
But let’s be real here. Is that even possible coming out of a year like 2020? This year, like most, catalyzed some nascent trends and kicked a few in the teeth. But overall it’s going to remembered as an asterisk, a shoulder shrug. One futurist we know said, “2020 was so weird I didn’t even get a chance to be wrong.”