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Do chatbots need to be more likable?

A new university study finds people will more readily use a chatbot if they perceive it to be friendly and competent and less so if it projects overconfidence and arrogance. The challenge, the authors say, is finding the right balance.

Across three studies with 300 participants in the U.S., researchers tested reactions to AI-bots with the same underlying functionality but different descriptions.

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