Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops, a combination marketplace and advertising solution.
The Yahoo Shops marketplace will feature a personalized digital storefront. Users go through a brief onboarding where they indicate their tastes and preferences and are then presented with their “own digital mall” featuring brands that align with their interests.
Yahoo Shops is not yet live; users are currently able to sign up to be notified when the platform launches. A number of brands have already signed up to be part of the marketplace when it debuts including Skin Essentials (by PROJECTWOO), Golden Secrets and Act + Acre.
