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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

September 21, 2021

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. Delivering these immersive experiences in online ecommerce environments requires similar thinking as well as appealing to a customer’s sense of sight, arguably the most important one of all.

As consumers, our eyes are very discerning. Product images and videos help us to quickly determine if a brand or product is relevant and worth a closer look.

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