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Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

April 2, 2021


Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31, 2021. Leadership pointed to two core areas for driving that growth: the fresh food segment and digital, which was described as “a growth engine” for the supermarket retailer, one of the nation’s biggest.

Chairman and CEO Rodney McMullen started the meeting by acknowledging two tragic events that had shaken the company in recent weeks — a shooting at a Roundy’s distribution center in Oconomowoc, Wis. on March 17, and another shooting at a King Soopers in Boulder, Colo. on March 22.

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