Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right moment when they need it most.
In fact, nearly three-fourths of consumers won’t engage with marketing content unless it’s customized to their interests. This puts retailers under immense pressure to deliver this personalized experience with tools that aren’t up to the task. And in many cases, they risk annoying customers as a result.
