Tag: brands

January 13, 2023

With an impending recession and continued high inflation, shoppers are becoming hyper-attuned to how and where their money is being spent.According to Attest, a consumer research platform for the world’s largest and fastest-growing brands, consumers plan to spend less in […]

January 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices […]

October 14, 2022

A new poll from Brightpearl reveals the top 25 fastest growing online retailers for 2022 across the entire United States. These ecommerce brands generated more than $341 million in revenue over a 12-month period. A quarter of the companies on […]

October 11, 2022

Enduring tween favorite Hot Topic is entering the world of resale with its new Hot Topic Replay program, powered by ThredUP’s resale-as-a-service (RaaS) platform. Customers can now buy gently used Hot Topic items as well as products from other pop […]

September 15, 2022

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors […]

September 9, 2022

Today, it’s more difficult than ever for e-commerce brands and retailers to connect with customers, especially when the cost of doing business is on the rise. The escalating cost of acquiring and retaining customers means that increasing customer lifetime value […]

September 2, 2022

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. Competing on price presents several challenges to margins, but offering smaller and newer products can help […]

August 30, 2022

In 2019, there were approximately 13 million women-owned businesses in the United States. Those companies employed almost 9.4 million Americans and earned $1.9 trillion in revenues. However, the number of women-owned businesses dropped 25 percent during the early months of […]

August 29, 2022

Consumers are shifting their shopping online. According to eMarketer, e-commerce sales will make up 21% of worldwide total retail sales this year with US retail e-commerce sales expected to surpass $1 trillion dollars. As more consumers turn to their devices […]

July 26, 2022

Worldwide pandemics and, more recently, military conflicts in Eastern Europe are continuing to cause significant disruption to global commerce, supply chains and consumers. However, in an unexpected turn of fortune, these very same events present an opportunity to rethink many […]

July 18, 2022

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry. As […]

July 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Revolutionary even. This may seem like an […]

May 3, 2022

Renewed faith in brick and mortar seems to have taken hold throughout the industry. Many brands that put their growth plans on ice over the past two years are returning to physical retail in force. Some companies with smaller store […]

March 8, 2022

The $100 billion U.S. DTC market is growing among American consumers, according to PipeCandy’s analysis of around 21,000 brands. Per Diffusion’s 2022 Direct-to-Consumer Purchase Intent Index, 65% of consumers surveyed said they planned to buy from a direct-to-consumer brand in […]

February 2, 2022

UK ecommerce brands must work harder to prevent shoppers from switching brands, according to new research from Fresh Relevance. The report revealed that 35% of consumers frequently try new brands and have no qualms switching from a brand they have […]

December 7, 2021

Australia-based tech platform Marketplacer, which helps brands, retailers and other businesses create their own online marketplaces, has received $38 million in fresh funding to build out its product suite, grow its partner program and continue its expansion in the U.S. […]

September 2, 2021

The holidays are just around the corner, and it is back to business as usual! 2020 may have thrown us all for a loop, but consumers are excited to get out there and do their gift shopping in person. Independent […]

August 16, 2021

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this […]

August 13, 2021

The latest update from Instagram sees the company building out its e-commerce capabilities as it looks to become a stronger contender in the space. Instagram initially rolled out Shop last July in order to provide businesses a centralized selling platform, […]

July 21, 2021

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]