Authentic Brands Group (Authentic) has purchased the intellectual property of Hunter, the 160-year-old British heritage brand, famous for its iconic Original Wellington boot, that has evolved into an outdoor lifestyle brand. Financial details of the purchase were not disclosed.
The global brand development and marketing platform has named two companies to serve as Hunter’s retailing and licensing partners in key geographies. In the U.S., Marc Fisher Footwear will take on the Hunter brand’s footwear design, wholesale and ecommerce operations. The Batra Group will become the core licensee in the UK and continental Europe, responsible for designing and developing Hunter footwear, apparel and accessories and operating Hunter’s branded retail stores, wholesale distribution and ecommerce in those territories.
