The $100 billion U.S. DTC market is growing among American consumers, according to PipeCandy’s analysis of around 21,000 brands. Per Diffusion’s 2022 Direct-to-Consumer Purchase Intent Index, 65% of consumers surveyed said they planned to buy from a direct-to-consumer brand in 2022, and less than 60% purchased an item from a DTC brand in 2021.
PipeCandy’s research found that fashion and apparel direct-to-consumer brands comprised less than a third (32.7%) of e-commerce sales in the U.S., followed by food & beverage brands (16.1%), arts & entertainment (9.3%) and sporting & outdoor brands (8.2%).
