Tag: brands

August 16, 2021

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this […]

August 13, 2021

The latest update from Instagram sees the company building out its e-commerce capabilities as it looks to become a stronger contender in the space. Instagram initially rolled out Shop last July in order to provide businesses a centralized selling platform, […]

July 21, 2021

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]

May 5, 2021

Apparel sales growth was already on the decline when the pandemic took a sledgehammer to normal day-to-day life — and any reason to buy new clothes. With signs that the outbreak is easing across the U.S., several clothing retailers and […]

April 16, 2021

The luxury industry is not immune from the trends the rest of retail has seen for the past year, with Luxe Digital citing premium loungewear and home collections as critical for luxury brands to reach homebound consumers during the COVID-19 […]

March 3, 2021

Since on-demand manufacturing emerged about a decade ago, it has been gradually picking up steam. Driven by the explosive growth of ecommerce and shifting consumer preferences, on-demand, also known as cloud manufacturing, is now poised to revolutionize the supply chain […]

October 8, 2020

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic. For Brandshare, a Berwyn, Pennsylvania based connected […]

August 6, 2020

Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per […]

July 28, 2020

When I served as U.S. Undersecretary of Commerce, one of our more common sayings was: “China isn’t for sissies.” In other words, foreign businesses in China are likely to encounter more complications, more unpredictability, and more frustrations than in their […]

September 10, 2019

Consumer activism is most obvious at high-key moments that involve polarizing issues or people. In recent years, the Trump name and brand, guns, and transgender and gay rights have all flared up and attracted boycotts, or at least headlines, that […]

October 10, 2018

Amazon has been the likely third party to take on Google and Facebook for dominance in digital advertising for awhile now, but CNBC’s report underpins how the Seattle-based tech giant is potentially starting to hit Google harder where it hurts. […]

April 20, 2018

Target, like drugstores and other retailers, has carried a few tried-and-true brands aimed at the needs of people with darker skin tones and various hair types, but in recent years several upstarts have sought to bring a wider variety of […]

March 27, 2018

Amazon’s U.S. Fashion website offers more than 880,000 products across almost 2,800 brands for both men and women. But a majority of the marketplace’s sales are still from third-party sellers, as just 13.7% of products are sold by Amazon. And […]

October 2, 2017

Online sales of Whole Foods’ private label items have been more robust than Amazon anticipated. According to reports, the e-commerce giant ran into supply issues after its first week at the helm of the natural and organic grocer, and saw […]

September 12, 2017

SANTA ANA, Calif.–(BUSINESS WIRE)–Amazon is America’s most trustworthy brand following by Marriott, Microsoft, Hilton and Southwest Airlines. Hotels and electronics are the country’s most trusted brand categories while auto insurers and mobile communications rank lowest on the public trust spectrum. […]

September 7, 2017

Amazon’s Prime Day in July has proved to be a big winner for the online marketplace. In 2017, it was reported that the retailer made more sales than on Black Friday and Cyber Monday 2016, with website traffic up 101% […]

September 7, 2017

While some retailers are already starting their holiday campaigns, 39% of shoppers think marketers should hold off on holiday ads until after Thanksgiving, and 48% said they won’t make the majority of their purchases until after Cyber Monday, according to […]

June 30, 2017

The whole world is going digital. From newspapers to shopping, the web is the place to succeed. This means that your designs, products, and ideas need to be available and presented to potential buyers online. You need a catalog and you […]

June 21, 2017

Congratulations – you’ve created a brand. Your designs are amazing. You’ve sourced your materials. You have your production chain rolling. Take a deep breath, because now you need to sell. It’s time to put your line into the hands and […]

December 9, 2016

An annoyed customer brought a Lowe’s appliance ad to the attention of the National Ad Division, a self-regulation program for advertisers run by the Council of Better Business Bureaus. Their complaint? An ad promoting “20% off appliances $396 or more […]