Consumers are shifting their shopping online. According to eMarketer, e-commerce sales will make up 21% of worldwide total retail sales this year with US retail e-commerce sales expected to surpass $1 trillion dollars.
As more consumers turn to their devices to purchase, they are expecting more from the online shopping experience. In fact, “93% of consumers expect a digital experience equal to or better than the in-store experience,” according to a recent Relevance Report.
