UK ecommerce brands must work harder to prevent shoppers from switching brands, according to new research from Fresh Relevance.
The report revealed that 35% of consumers frequently try new brands and have no qualms switching from a brand they have used before. A further 42% say they prefer shopping with brands they have previously shopped with, but would switch to a different brand depending on the circumstances.
The key reason for consumers switching brands is competitive prices, with 40% going elsewhere because a different brand offered a better price.
Convenience is also an important factor when it comes to loyalty, with 27% staying loyal to brands that make it easy to buy again. 24% also expressed that exceptional customer service was a factor in retaining their custom.
