Renewed faith in brick and mortar seems to have taken hold throughout the industry. Many brands that put their growth plans on ice over the past two years are returning to physical retail in force. Some companies with smaller store footprints shuttered them entirely during the pandemic and are now prepared to re-invest in the channel as conditions have normalized somewhat.
United By Blue, a sustainably focused apparel brand, is among those accelerating its store opening plans. Pre-pandemic, the company had just two stores, both in Philadelphia. Recent store openings in Chicago and Scottsdale, Arizona, have brought that total to four, and by the end of the year United By Blue plans to have six total locations.
