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Will Meta’s Threads App Hold Space for E-Commerce?

July 11, 2023

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Within the first 24 hours of its launch, Meta’s Threads app surpassed 30 million sign-ups, and as of July 10, it already has over 100 million registered users.

Meta, the parent company of Facebook and Instagram, is calling Threads a “text-based conversation app” and hopes to tempt users who have left Twitter since Elon Musk took over. Musk’s recent limitation of how many tweets users can see per day may lead even more people to switch over to the new platform.

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