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Why Store-Within-a-Store Concepts are Essential for Brands

February 5, 2024

Via: RIS News

The physical shopping experience will always have a place in retail, but many retailers aren’t taking full advantage of their retail space. Store-within-a-store concepts offer an option that can help please customers and enhance the in-person shopping experience.

The store-within-a-store (SWAS) retail model is quickly gaining traction, with major retailers like Target and Lowe’s dedicating a small portion of their physical spaces for smaller brands to set up a shop or display.

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