Congratulations – you’ve created a brand. Your designs are amazing. You’ve sourced your materials. You have your production chain rolling. Take a deep breath, because now you need to sell. It’s time to put your line into the hands and inventories of wholesalers.
For some of us, that brings on a wave of euphoria. (“I love selling!”) For many, a feeling of dread. Talking up your brand might not come naturally to you. It might even get you down. If your brand is already in the marketplace, it might not be getting the traction you want, and you might feel frustrated. Guess what? We can fix this.
