An annoyed customer brought a Lowe’s appliance ad to the attention of the National Ad Division, a self-regulation program for advertisers run by the Council of Better Business Bureaus. Their complaint? An ad promoting “20% off appliances $396 or more at Lowe’s” was largely untrue, except for the parts that said “appliances” and “Lowe’s.”
In reality, not all brands of appliances were included in the promotion: a disclaimer listed the brands that were only 10% off.
