June 10, 2016
Via: Essential Retail NewsJulien Lapka, co-CEO of brand and cultural consultancy Flamingo Shanghai, spoke to eMarketer’s Man-Chung Cheung about young adults’ activities—digital and otherwise—in China, and their attitudes about marketing. eMarketer: Everything has transformed so quickly in China in the past 40 years. […]
June 2, 2016
Via: Retail MindedAs a kid you took Superman’s powers for granted. You never questioned his ability to fly, his laser-beam eyes, or the fact he could outrun a train at full tilt. That was who he was and, unlikely as it may […]
Customer Engagement, Editorial
May 24, 2016
Via: Olivia FosterWhen engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry […]
Editorial, FMCG products, News & Trends
April 21, 2016
Via: Olivia FosterShopping for groceries online is a habit that fits both our busy lives and the retail trends. The dedicated e-commerce websites come forward with virtual product lanes where the customers can digitally browse their offers – some even provide chat […]
Customer Engagement, Customer Experience
March 4, 2016
Via: Internet RetailerWhen it comes to cold and flu remedies in their own search results, big e-retailers say ‘promote thyself.’ Private-label products outperform name brands for some of the largest retailers’ web search results in the cough, cold and allergy products category […]
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