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Gucci tops the list of most popular luxury brands online, study says

April 16, 2021

The luxury industry is not immune from the trends the rest of retail has seen for the past year, with Luxe Digital citing premium loungewear and home collections as critical for luxury brands to reach homebound consumers during the COVID-19 pandemic. That includes the likes of Versace’s bathrobes and Nike-Dior sneakers.

Sustainability is also a common trait among the high-end brands on the list, according to Luxe Digital, as consumers continue to look for environmentally friendly products despite the pandemic. Luxe Digital reviewed more than 3,000 data points from various sources, tracking search interest and social media reach, to pinpoint the most desired luxury brands.

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