SANTA ANA, Calif.–(BUSINESS WIRE)–Amazon is America’s most trustworthy brand following by Marriott, Microsoft, Hilton and Southwest Airlines. Hotels and electronics are the country’s most trusted brand categories while auto insurers and mobile communications rank lowest on the public trust spectrum.
Those are the findings of a first-ever national survey and peer review effort measuring the trustworthiness of the nation’s largest brands in the fast food, airline, mobile services, auto insurance, retail, hotels and electronics.
