Amazon’s Prime Day in July has proved to be a big winner for the online marketplace. In 2017, it was reported that the retailer made more sales than on Black Friday and Cyber Monday 2016, with website traffic up 101% from an average day in June.
So why aren’t more retailers offering special deal days to separate themselves out from other brands and the competition of Black Friday?
According to Camilla Ley Valentin, co-founder of virtual waiting room SaaS Queue-it, while other deal days are popular in other countries, retailers in the U.S. are strategically focused on Black Friday as a key sales event based on the elevated awareness already created among shoppers.
